Publications

September 1999 (Revised July 2006)
Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

November 2007
Supplement

Teva Pharmaceutical Industries, Ltd.

By: Tarun Khanna and Krishna G. Palepu

How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's largest and first multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; Israel; India

June 1999 (Revised April 2003)
Case

Zucamor S.A.: Global Competition in Argentina

By: V. Kasturi Rangan

Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details

Keywords: Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States

24 Feb 2022
News

Why Becoming a Data-Driven Organization Is So Hard

01 Oct 2000
News

Three Promoted to Full Professor

Paul A. Gompers Paul Gompers specializes in research on financial issues related to start-up, high-growth, and newly public companies. He holds a joint appointment in the Finance and the Entrepreneurial and Service Management units.... View Details

01 Jun 2001
News

Q&A: Donna Dubinsky

all talent is welcome, regardless of gender. You’ve worked with Jeff Hawkins, the creator of the PalmPilot and Visor, for nearly ten years. What makes your working relationship so successful? We really complement each other. Jeff is... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States

25 Jan 2019
Blog Post

Not Waiting for Progress: Diversity and Inclusion in the Film Industry

the Cannes, Tribeca, Los Angeles, and Toronto international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, and HBO. Talented and Together... View Details

September 2010 (Revised April 2017)
Case

Aspen Skiing Company (A)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen

Article

Multinationale et fermetures de filiales : les conséquences sociales et politiques de décisions économiques

By: Sabine Pitteloud and Leo Grob

À travers l’analyse détaillée de deux cas de fermeture de filiale dans les années 1970, cet article s’intéresse aux conséquences sociales et politiques multiples des décisions de désinvestissement des sociétés multinationales. La première étude de cas porte sur la... View Details

Keywords: Multinationals; Labor Relations; Corporate Citizenship; Business ＆ Government Relations; Disinvestment; Multinational Firms and Management; Business and Government Relations; Corporate Social Responsibility and Impact

Find at Harvard

2009
Working Paper

Authority versus Persuasion

By: Eric J. Van den Steen

This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"; from the principal's perspective (when the principal and agent openly disagree on the right course of action). It shows... View Details

Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence

Read Now

01 Oct 1997
News

Short Takes

Green Stuff: Value, Risk, and Environmental Management Environmental issues increasingly influence companies in their approach to fundamental business concerns. How these matters play out in terms of corporate behavior is the subject of a... View Details

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States