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  • All HBS Web  (7,634)
    • People  (6)
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  • December 2009 (Revised December 2012)
  • Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
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Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
  • 20 Feb 2014
  • HBS Seminar

Teck Ho, University of California Berkeley Haas School of Business

    Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed--and What to Do About It

    Silicon Valley, Singapore, Tel Aviv—the global hubs of entrepreneurial activity—all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer... View Details

    • November 1996 (Revised June 1997)
    • Case

    Harvard Business School Publishing

    By: David A. Garvin and Artemis March
    Linda Doyle, president and CEO of Harvard Business School Publishing Corp., has succeeded in turning around the organization after several difficult years. She has launched several strategic and organizational initiatives, and has instilled a new philosophy and vision.... View Details
    Keywords: Change Management; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Organizational Structure; Strategic Planning; Problems and Challenges
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    Garvin, David A., and Artemis March. "Harvard Business School Publishing." Harvard Business School Case 397-028, November 1996. (Revised June 1997.)
    • 22 Jul 2002
    • Research & Ideas

    Is Performance-Based Pricing the Right Price for You?

    Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
    Keywords: by Benson Shapiro; Manufacturing
    • March 2020 (Revised January 2023)
    • Case

    Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

    By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris
    In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she build more and better... View Details
    Keywords: Diversity; Entrepreneurship; Personal Development and Career; Decision Choices and Conditions; Growth and Development Strategy; Product Development; Market Entry and Exit; Consulting Industry; United States; Florida; New York (state, US)
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    Ramarajan, Lakshmi, Hannah Riley-Bowles, and Michael Norris. "Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities." Harvard Business School Case 420-062, March 2020. (Revised January 2023.)
    • 17 Apr 2012
    • First Look

    First Look: April 17

    IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details
    Keywords: Carmen Nobel
    • 16 Jul 2007
    • Research & Ideas

    Understanding the ‘Want’ vs. ’Should’ Decision

    they receive a $10 off coupon. This finding has important implications for economic models of life-cycle consumption, as well as the models marketers use to estimate the true costs of coupon offers. Another area of research that Todd is... View Details
    Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
    • 24 Aug 2009
    • Research & Ideas

    SuperCorp: Values as Guidance System

    copy the strategy without having the underlying core principles in place will always be behind the vanguard. Public accountability via end-to-end responsibility. Societal purpose and values help meet an emerging public demand that... View Details
    Keywords: by Rosabeth Moss Kanter
    • March 2020
    • Case

    Voi Technology

    By: Jeffrey F. Rayport and Olivia Hull
    Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
    Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
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    Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
    • Web

    Online Leadership and Management Courses | HBS Online

    leadership and management course best aligns with your career level and experience, learning objectives, and educational goals. Access Your Free Flowchart You May Also Be Interested In Strategy Business Essentials Entrepreneurship &... View Details
    • Fall 2014
    • Article

    How to Win in an Omnichannel World

    By: David R. Bell, Santiago Gallino and Antonio Moreno
    The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details
    Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States
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    Bell, David R., Santiago Gallino, and Antonio Moreno. "How to Win in an Omnichannel World." MIT Sloan Management Review 56, no. 1 (Fall 2014): 45–53.
    • Web

    Faculty & Research | Social Enterprise | Harvard Business School

    practice and train business leaders. Nonprofit Strategy & Governance Expanding its early focus on helping nonprofits operate more efficiently to the emerging space of social enterprises and the challenges of measuring social impact, the... View Details
    • February 2000 (Revised July 2004)
    • Case

    Ericsson in China: Mobile Leadership

    Focuses on Ericsson in the Chinese mobile phone market--the company's largest single market, and one that is still growing at rates in excess of 50%. Permits comparison of two distinct ways of entering the Chinese market: by forming joint ventures with local... View Details
    Keywords: Market Entry and Exit; Competitive Advantage; Mobile Technology; Telecommunications Industry; China
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    Ghemawat, Pankaj, Gregg Friedman, and Long Nanyao. "Ericsson in China: Mobile Leadership." Harvard Business School Case 700-012, February 2000. (Revised July 2004.)
    • March 1992 (Revised April 2000)
    • Case

    Adam Opel AG (A)

    By: Hugo Uyterhoeven
    Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
    Keywords: Transformation; Government and Politics; Organizations; Business and Government Relations; Strategy; Competitive Strategy; Germany
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    Uyterhoeven, Hugo. "Adam Opel AG (A)." Harvard Business School Case 392-100, March 1992. (Revised April 2000.)
    • 01 Feb 2019
    • HBS Seminar

    Xavier Jaravel, London School of Economics

    • June 2018
    • Teaching Note

    Meridian Systems (Brief Case)

    By: Frank V. Cespedes and Michael J. Roberts
    Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and... View Details
    Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy
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    Cespedes, Frank V., and Michael J. Roberts. "Meridian Systems (Brief Case)." Harvard Business School Teaching Note 918-534, June 2018.
    • Fall 2016
    • Article

    How Do Customers Respond to Increased Service Quality Competition?

    By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
    When does increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide... View Details
    Keywords: Service Quality Competition; Retail Banks; Empirical Operations; Retention; Service Operations; Quality; Competition; Banking Industry; United States
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    Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "How Do Customers Respond to Increased Service Quality Competition?" Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 585–607.
    • Web

    Curriculum - Business & Environment

    context of a company that provides a vital public service that has important environmental implications. The Role of ESG in Investment Strategy Marketing Aleph Farms: A New Culture of Meat Aleph Farms, an... View Details
    • 28 Apr 2009
    • First Look

    First Look: April 28, 2009

    http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809062 JWT China: Advertising for the New Chinese Consumer Harvard Business School Case 809-079 This case analyzes the business strategy and expansion of JWT China from the late... View Details
    Keywords: Martha Lagace
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