Marketing Effectiveness - Publications - Faculty & Research

25 Feb 2020
News

Alumni and Faculty Books for March 2020

and what it takes for effective decision-making in an ethical dilemma. This guide for resolving an ethical dilemma offers a step-by-step resolution framework and a tactical approach. Leading in the Digital World: How to Foster Creativity,... View Details

22 Jan 2014
Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

the spectrum is the view that US companies hire skilled immigrants through the H-1B program to displace citizen workers with high salaries, effectively lowering a firm's costs. Kerr says his research pointed to a trend somewhere in the... View Details

Keywords: by Dina Gerdeman; Computer; Financial Services

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

be, "What customers does the company choose to serve?" A company that is not strategic serves whatever customer appears, or whatever need presents itself. This notion of operational effectiveness vs. strategic positioning, is, I... View Details

Keywords: by Martha Lagace & Hilah Geer

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

for prosperity and effective government for the following century. In addition to granting him his rightful place among British Prime Ministers on both domestic and foreign policy grounds, Hutchinson advances how a proper regard for... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

01 Dec 1999
News

The Way You See It

management methods in American business," finished fourth, followed by IBM's Thomas J. Watson, whose "computers enabled the automation of well-informed decision-making, allowing business and the work force to migrate from manual labor in a stable View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

07 Sep 2021
News

Immelt in the Hot Seat: Episode 2

a trait. But I remember, like, my first job in sales. I was good, right? But why was I good? I could always see GE through my customers' eyes. And because I could do that, it made me much more effective to gain View Details

01 Jun 2010
News

Michael Depatie

was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details

Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality

Web

From the Chief Financial Officer | Annual Report 2024

programs. Executive Education serves as an invaluable faculty development tool, enhancing professors' effectiveness in the classroom by exposing them to real-world business challenges. This experience allows faculty to enrich their MBA... View Details

13 May 2025
News

If I Knew Then

biggest takeaways from my HBS experience was the importance of effective speaking: how to present your case, how to command respect, and really, how to command the room. This was very important. And what I give as advice, especially to... View Details

Keywords: challenges; failure; advice; experience

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

you are trying to do is create a sense of loyalty or trust in the firm,” says Tandon Family Professor Francesca Gino, a member of the Negotiation, Organizations & Markets unit at Harvard Business School. “But that can make people so... View Details

Keywords: by Michael Blanding

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

market share or whatnot and so the opportunity narrows. That was not the case with Cloudflare. A couple of years in we realized our opportunity had expanded and that we were thinking too narrowly. And that actually we should really think... View Details

15 Sep 2008
Research & Ideas

The Coming Transformation of Social Enterprise

many people came into the program, and what benefits did they get? And then the even bigger question beyond cost efficiency and effectiveness is, what impact did the organization have? Granted it is very complex to get all the way to that... View Details

Keywords: by Roger Thompson

16 Dec 2002
Lessons from the Classroom

Marrying Distance and Classroom Education

to be quite quiet. And that's too bad because we're losing a lot, but if we slow down for them we'll lose some of our native speakers. SS: What are the characteristics of an effective teacher in an online environment? Can they cross over... View Details

Keywords: by Sean Silverthorne

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

asking, is this the right business model? But there are no answers. The market and technology are constantly changing," Riesenfeld remarks. Important Sounding Board The biotech industry presents similar challenges in a space littered with... View Details

Keywords: by Julia Hanna; Education

01 Jun 2011
News

The Best-Laid Plans

deals with Bed Bath & Beyond, Frontier Airlines, and Johnson & Johnson. “You’re always asking, is this the right business model? But there are no answers. The market and technology are constantly changing,” Riesenfeld remarks. The biotech... View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2001
News

September 11: A Community Reflects

effect on global enterprise." "How great are the security costs— at global, national, organizational, and personal levels— needed to achieve the 'peace of mind' with which we did business on September 10?" Heskett asked, and he received... View Details

Keywords: Susan Young;Deborah Blagg

01 Feb 1998
News

Women at the Top

Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details

Keywords: Marguerite Rigoglioso and Susan Young

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

focus: patient experience, provider experience, population health, and value. “The knock-on effects of delayed surgeries, delayed treatments, and mental health issues will require a new level of care that will be just as important as with... View Details

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

and can afford good healthcare, you lack that foundation. If you don't have a governmental system that works effectively and delivers good public services, that's a drag on productivity. The United States used to be a uniquely productive... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

Publications