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  • April 2005 (Revised January 2006)
  • Case

Epodia: Demise of the HBS case-writing Monopoly?

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models and formulate strategic recommendations. View Details
Keywords: Business Model; Business Startups; Cases; Management; Open Source Distribution; Business Strategy
Related
  • 28 Jul 2008
  • Research & Ideas

Making the Decision to Franchise (or not)

customer-facing operating environment affects organizational design choices such as control systems, incentives, performance measurement, and ownership structures," explains Campbell. "Even firms that have very standardized business View Details
Keywords: by Julia Hanna; Retail
  • Research Summary

Housing Markets with Contingencies

We model a real-estate market with three types of agents: regular buyers and sellers, and homeowners, who are agents who want to sell their current home only if they can buy another one. On the one hand, our model is a counterpart of the Abdulkadiroglu and Sonmez... View Details

    Jonas Heese

    Jonas Heese is... View Details

    • July 2013
    • Case

    Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

    By: John A. Quelch and Diane Badame
    Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
    Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
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    • March 2008 (Revised March 2022)
    • Case

    Cadbury Schweppes: Capturing Confectionery (A)

    By: David Collis, Toby Stuart and Troy Smith
    In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
    Keywords: Business History; Strategy; Decision Choices and Conditions; Mergers and Acquisitions; Food and Beverage Industry
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    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
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    • May 2016 (Revised October 2016)
    • Case

    Agricultural Revolution without a Land Revolution: the Megafarms of CP Group

    By: William C. Kirby and Nancy Hua Dai
    This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was... View Details
    Keywords: China; Poultry; Public-private Partnership; Animal-Based Agribusiness; Family Business; Agriculture and Agribusiness Industry; China
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    • January 1991 (Revised October 1994)
    • Exercise

    Bidding Exercises

    By: David E. Bell
    Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse. View Details
    Keywords: Bids and Bidding
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    • July 2008
    • Case

    eHarmony

    By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith
    eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details
    Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry
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    • April 2021
    • Case

    Distinct Software

    By: Das Narayandas, Arijit Sengupta and Jonathan Wray
    Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details
    Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning
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      Roy D. Shapiro

      Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Brand Positioning

      By: Jill Avery and Sunil Gupta
      This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
      Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
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      • October 2014 (Revised January 2016)
      • Case

      IDEO: Human-Centered Service Design

      By: Ryan W. Buell and Andrew Otazo
      The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
      Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
        • August 2013 (Revised November 2013)
        • Case

        Ford vs. GM: The Evolution of Mass Production (A)

        By: Willy Shih

        This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

        Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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          Suraj Srinivasan

          Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

          Keywords: accounting industry; financial services
          • October 2010 (Revised July 2011)
          • Case

          PrimedicProviding Primary Care in Mexico

          By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
          Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details
          Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico
          Related
          • 27 Sep 2024
          • Research & Ideas

          Charting 'Cheapflation': How Budget Brands Got So Pricey

          of the costliest, according to an analysis of microdata from large retailers by Harvard Business School Professor Alberto Cavallo. In a forthcoming article in the Journal of Monetary Economics, Cavallo and... View Details
          Keywords: by Ana Elena Azpúrua
          • 19 Aug 2022
          • Blog Post

          Climate Stories Episode #8: The Role of Solar and Wind Farming (and Other Tools) in the United States’ Clean Energy Future

          deeply personal. In 2021, wind and solar comprised 70% of new U.S. generating capacity additions, with natural gas accounting for just 16%. Diana specifically cited Lazard’s analysis of the relative costs of... View Details