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  • Article

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of... View Details
Keywords: Prosocial Behavior; Goal Framing; Affective Forecasting; Goals and Objectives; Happiness; Philanthropy and Charitable Giving
Related
  • August 2010 (Revised November 2020)
  • Module Note

Integrating Around the Job to Be Done

By: Clayton Christensen, Rory McDonald, Laura E Day and Shaye Roseman
Unlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of... View Details
Keywords: Integration Planning; Jobs; Market Segmentation; Customer Satisfaction; Marketing; Jobs and Positions; Marketing Strategy; Segmentation; Integration; Planning
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  • April 2009 (Revised October 2010)
  • Case

Golden Rule

By: Andrew Wasynczuk, Katherine Dowd and Sara del Nido
Jim Golden wants to radically change how catastrophic trucking accident lawsuit claims are handled by his trucking company. He wants to “do the right thing” for both the claimant and his company. Golden is a former litigator with 16 years of experience defending... View Details
Keywords: Business Ethics; Business Law; Law; Executives; Management Education; Management; Negotiator's Dilemma; Negotiations; Value; Moral Compass; Moral Leadership; Lawsuits and Litigation; Ethics; Moral Sensibility; Corporate Accountability; Negotiation; Conflict and Resolution; Value Creation
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  • January 1998 (Revised March 2000)
  • Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care

Reading Rehab Hospital has experimented with a popular new concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details
Keywords: Demand and Consumers; Production; Service Operations; Health Care and Treatment; Health Industry
Related
  • 06 Dec 2013
  • News

Prescription: Leverage Human Nature

  • Web

Apply - Crossover Into Business

interested in learning more about business? Prior business experience is not a “must,” but what experience do you have in business? What are your goals as they relate to the Crossover program? We expect... View Details
  • Portrait Project

Albert Chiu

COVID-19 was not my first experience with deadly viral outbreaks. I was born in Macau and lived through the 2002 SARS epidemic. During the epidemic, my mother, a doctor, volunteered to serve on the frontlines, tirelessly treating an... View Details
  • Web

Leadership Fellows | Social Enterprise | Harvard Business School

experience and have a lasting impact on creating social value around the world. View Past Partners & Fellows Donor Support Harvard Business School is grateful for the generosity of donors who have been vital to the HBS Leadership Fellows... View Details
  • 01 Dec 2023
  • News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

As a Marine, I led some of the first units in Afghanistan and Iraq. What I loved about that experience was the intersection of a mission with building and leading teams. I came to HBS to develop the tools around that work, but in a very different context. On the... View Details
Keywords: Julia Hanna
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

of what he wanted to accomplish. The case, Koehn's fourth to focus on Starbucks, opens in February 2007. Schultz, no longer Starbucks' CEO but still its chairman, is worried the company is losing its ability to be true to its values while providing a store View Details
Keywords: by Julia Hanna; Food & Beverage
  • 24 May 2017
  • News

John J. Brennan, MBA 1980

experience to Vanguard in 1982, joining the Valley Forge, Pennsylvania–based pioneer of index funds when it was only seven years old. By 1989, the year he was named president, the company was regarded as an emerging industry leader in... View Details
Keywords: Susan Young
  • 14 Apr 2015
  • First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details
Keywords: Sean Silverthorne
  • Profile

Charlotte MacDonald

With four years of consulting experience at Boston Consulting Group behind her, Charlotte MacDonald, realized it was time to reflect on the path before her. "I was having a great experience, I loved the work and people," she... View Details
Keywords: Consulting
  • Profile

Brice Fodouop

Brice acquired operational experience in the company’s facilities in Albany (Oregon), Baltimore, and Chicago. “I wanted to know: what are the best practices in manufacturing?” From manufacturing to management After obtaining an... View Details
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

REGION Alkhobar, Saudi Arabia UNDERGRAD EDUCATION University of Richmond PREVIOUS EXPERIENCE Jonnah, Saudi Aramco Soltan Bryce Looking five to ten years out, Soltan believes the true marker of success will be, “Am I more focused on being... View Details
  • 02 Mar 2016
  • News

David Moss is Rewriting History

first case Moss, who came to HBS with a background and degrees in both history and economics, wrote in 1994: “Constructing a Nation: The United States and Their Constitution, 1763–1792.” His experience teaching that case suggested that... View Details
Keywords: April White
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

cognitive trust, meanwhile, had no correlation with cultural metacognition. In order to put these findings to a further test, the team designed a third, more hands-on experiment involving 236 undergraduates. First, each participant was... View Details
Keywords: by Michael Blanding
  • Profile

Christina Byrd

worlds is the most important thing I need to do.” HBS attracted Christina by virtue of its diversity. “There’s an emphasis on recruiting students from different countries, different industries – the greatest range of global experiences... View Details
  • Web

Academics - Health Care

MBA Experience Academics Why HBS for Health Care? Harvard Business School The first-year “required curriculum” (RC) incorporates health care cases and topics in many courses ranging from Marketing and Finance to Entrepreneurship and... View Details
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

that all showed the same surprisingly lukewarm message about the impact of microfinance on livelihoods. Natalia Rigol: People expected to see shifts in household income, business growth, and consumption, but across the board these View Details
Keywords: by Jen McFarland Flint; Financial Services