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  • November 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 7: Designing Asset Allocation Systems

By: Robert Simons
This module reading provides tools and analyses for acquiring and allocating resources. The module begins by reviewing the importance of setting strategic boundaries as a basis for asset acquisitions. Next, a distinction is made between new assets acquired to meet... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Asset Allocation Systems; Payback; Discounted Cash Flow; Internal Rate Of Return; Strategic Investments; Analyzing Acquisitions; Strategy; Capital Budgeting
Related

    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

    • 28 Jul 2016
    • Op-Ed

    Where is TripAdvisor for Doctors?

    by other patients? Would I want to write a review of my psychiatrist that, to be thorough, might have to reveal my weaknesses? Wouldn't I benefit more from just paying for an initial visit to see if the... View Details
    Keywords: by John A. Quelch; Health
    • 15 Mar 2021
    • Blog Post

    Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

    In March 2020, Andrea Mendoza (MBA 2016) hopped on a plane to Peru to visit family. Days later, the world collectively hit pause to grapple with the impacts of COVID-19 turning that short trip into an eight month stay. While in Peru,... View Details
    • 05 Jul 2006
    • Working Paper Summaries

    Time-Driven Activity-Based Costing

    Keywords: by Robert S. Kaplan & Steven R. Anderson; Financial Services
    • 2017
    • Interviews

    Laura Morgan Roberts (2)

    • 23 May 2013
    • Working Paper Summaries

    Board Games: Timing of Independent Directors’ Dissent in China

    Keywords: by Juan Ma & Tarun Khanna
    • May 2012
    • Technical Note

    Frameworks for Dialogue and Research about Social Impact Investing

    By: Herman B. "Dutch" Leonard
    Social Impact Investment is a rapidly expanding field, but terminology in the field is poorly defined and imprecise. This note suggests frameworks that help to clarify important dimensions of SII projects, distinguishing and clarifying key differences in approaches to... View Details
    Keywords: Development Stage Enterprises; Entrepreneurial Management; Entrepreneurs; Entrepreneurial Finance; Financial Instruments; Performance Measurement; Balanced Scorecard; Investment Funds; Corporate Social Responsibility and Impact; Research; Framework; Entrepreneurship; Financial Services Industry
    Related
    • June 17, 2016
    • Comment

    Companies Need to Start Marketing Security to Customers

    By: John A. Quelch
    Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
    Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
    Related
    • Research Summary

    Overview

    Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
    Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States
    • 03 Apr 2012
    • First Look

    First Look: April 3

    managerial performance, found that managers higher in metacognitive cultural intelligence (CQ) were rated as more effective in intercultural creative collaboration by managers... View Details
    Keywords: Carmen Nobel
    • January 2021 (Revised March 2022)
    • Case

    Arçelik: From a Dealer Network to an Omnichannel Experience

    By: Ayelet Israeli and Fares Khrais
    Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
    Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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    • 10 Jul 2017
    • Op-Ed

    Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

    discreet—smartphones are easily concealed. A banning policy often itself causes escalation of a conflict. “The video that this store doesn’t want you to see!” is that much more likely to get attention. And when store staff enforce a ban View Details
    Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
    • November 2014 (Revised May 2017)
    • Teaching Note

    Fresno's Social Impact Bond for Asthma

    By: John A. Quelch
    The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details
    Keywords: Programs; Social Issues; Investment Return; Health Care and Treatment; Health Industry; California
    Related
    • 29 Oct 2000
    • Research & Ideas

    Building a Powerful Prestige Brand

    Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the... View Details
    Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
    • August 2018
    • Case

    Garanti Payment Systems: Digital Transformation Strategy (A)

    By: Shelle M. Santana and Esel Çekin
    Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
    Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
    Related
    • 2019
    • Working Paper

    Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design

    By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill
    Activism seeking to improve labor conditions in global supply chains has led transnational corporations to adopt codes of conduct and monitor suppliers for compliance, but it is unclear whether these formal organizational structures raise labor standards. Drawing on... View Details
    Keywords: Monitoring; Supplier Relationship; Sustainability; Sustainability Management; Sustainable Operations; Sustainable Supply Chains; NGO; Globalization; Corporate Accountability; Operations; Supply Chain; Supply Chain Management; Labor; Working Conditions; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Safety; Risk and Uncertainty; Apparel and Accessories Industry; Electronics Industry; China; Indonesia; India; Bangladesh
    Related
    • 12 Mar 2019
    • First Look

    New Research and Ideas, March 12, 2019

    added. Witnessing the hidden work performed on their behalf makes customers more satisfied, more willing to pay, and more loyal. It can also make employees more satisfied by demonstrating to them that they are serving their customers... View Details
    Keywords: Dina Gerdeman
    • 20 Mar 2012
    • Working Paper Summaries

    The Stock Selection and Performance of Buy-Side Analysts

    Keywords: by Boris Groysberg, Paul Healy, George Serafeim, Devin Shanthikumar & Gui Yang; Financial Services
    • 30 Nov 2015
    • News

    Those toxic co-workers