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  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)

    Eliminate Strategic Overload

    As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with... View Details
    • 2017
    • Working Paper

    Cooperative Strategic Games

    By: Elon Kohlberg and Abraham Neyman
    We examine a solution concept, called the “value," for n-person strategic games. In applications, the value provides an a-priori assessment of the monetary worth of a player's position in a strategic game, comprising not only the player's contribution to the total... View Details
    Keywords: Game Theory
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    Kohlberg, Elon, and Abraham Neyman. "Cooperative Strategic Games." Harvard Business School Working Paper, No. 17-075, February 2017.
    • 26 Feb 2013
    • First Look

    First Look: Feb. 26

    Evidence from a Natural Experiment Authors:Cohen, Alma, and Charles C.Y. Wang Abstract This paper examines whether staggered boards reduce firm value or are merely associated with it due to the tendency of... View Details
    Keywords: Sean Silverthorne
    • 26 May 2021
    • Video

    Ramya Sundar (MBA 2022)

    • July 2008
    • Case

    eHarmony

    By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith
    eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details
    Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry
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    Piskorski, Mikolaj Jan, Hanna Halaburda, and Troy Smith. "eHarmony." Harvard Business School Case 709-424, July 2008.
    • May 2008 (Revised March 2010)
    • Supplement

    Palm (C): 2005

    By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
    This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
    Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
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    Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (C): 2005." Harvard Business School Supplement 708-516, May 2008. (Revised March 2010.)
    • November 2004
    • Case

    Deere & Company

    By: Ray A. Goldberg and Hal Hogan
    John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details
    Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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    Goldberg, Ray A., and Hal Hogan. "Deere & Company." Harvard Business School Case 905-406, November 2004.
    • April 2019
    • Article

    Shooting the Messenger

    By: Leslie John, Hayley Blunden and Heidi Liu
    Eleven experiments provide evidence that people have a tendency to “shoot the messenger,” deeming innocent bearers of bad news unlikeable. In a preregistered lab experiment, participants rated messengers who delivered bad news from a random drawing as relatively... View Details
    Keywords: Judgment; Communication; Sense-making; Attribution; Disclosure; Interpersonal Communication; Perception; Judgments; Motivation and Incentives
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    John, Leslie, Hayley Blunden, and Heidi Liu. "Shooting the Messenger." Journal of Experimental Psychology: General 148, no. 4 (April 2019): 644–666.
    • November 2023
    • Case

    The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good

    By: Álvaro Rodríguez Arregui and Tom Quinn
    In September 2022, The Commons Project Foundation (TCP) CEO Zhenya Lindgardt and her team met on a Zoom call to discuss building tools to help Rwandans manage their health data. They believed that helping Africa build digital infrastructure would improve much-needed... View Details
    Keywords: Developing Countries and Economies; Capital; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Information Management; Adaptation; Information Infrastructure; Information Technology Industry; Rwanda; United States
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    Rodríguez Arregui, Álvaro, and Tom Quinn. "The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good." Harvard Business School Case 824-026, November 2023.
    • January 2009 (Revised March 2010)
    • Case

    LeBron James

    By: Anita Elberse and Jeff McCall
    In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
    Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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    Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
    • 19 Mar 2018
    • Sharpening Your Skills

    8 Ways To Be An Environmentally Conscious Manager

    iPhoto In an interview about his recent book Profits and Sustainability, which portrays the iconoclastic entrepreneurs who built green startups in the 19th century, Harvard Business School historian Geoffrey Jones notes that being a business-environmentalist can be... View Details
    Keywords: by Sean Silverthorne; Energy
    • June 2001 (Revised September 2011)
    • Case

    PepsiCo's Bid for Quaker Oats (A)

    By: Carliss Y. Baldwin and Leonid P Sudakov
    Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with... View Details
    Keywords: Mergers and Acquisitions; Private Equity; Stock Shares; Negotiation; Strategy; Valuation; Food and Beverage Industry
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    Baldwin, Carliss Y., and Leonid P Sudakov. "PepsiCo's Bid for Quaker Oats (A)." Harvard Business School Case 801-458, June 2001. (Revised September 2011.)

      Shawn A. Cole

      Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

      Keywords: banking; financial services; microfinance
      • March 2016
      • Case

      M-Pesa: Financial Inclusion in Kenya

      By: Rajiv Lal, Lisa Cox and Sarah McAra
      M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details
      Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya
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      Lal, Rajiv, Lisa Cox, and Sarah McAra. "M-Pesa: Financial Inclusion in Kenya." Harvard Business School Case 516-011, March 2016.
      • May 2008 (Revised March 2010)
      • Supplement

      Palm (B): 2001

      By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
      This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
      Keywords: History; Decisions; Business Model; Technological Innovation; Strategy; Value Creation; Digital Platforms; Rights; Competition; Computer Industry
      Citation
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      Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (B): 2001." Harvard Business School Supplement 708-515, May 2008. (Revised March 2010.)
      • March 13, 2023
      • Article

      Sales Teams Need to Stop Focusing on the Customer Funnel

      By: Frank V. Cespedes
      Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
      Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
      Citation
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      Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
      • August 2001 (Revised January 2002)
      • Case

      Votia Empowerment AB (A)

      The founder of a Swedish company specializing in e-democracy examines the economics of her business and the value proposition it delivers to customers, including municipalities, unions, and companies. View Details
      Keywords: Internet and the Web; Communication; Entrepreneurship; Government and Politics; Sweden
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      Hallowell, Roger H., and Cate Reavis. "Votia Empowerment AB (A)." Harvard Business School Case 802-002, August 2001. (Revised January 2002.)
      • March 27, 2018
      • Other Article

      Why CEOs Are Taking a Stand

      By: Aaron K. Chatterji and Michael W. Toffel
      In this podcast, we discuss the emerging phenomenon of CEO activism. We explain how political polarization in the U.S. and employee expectations around company values are pushing corporate leaders to enter into controversial political and social debates. We also hear... View Details
      Keywords: Leadership; Social Issues; Values and Beliefs; Communication Strategy
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      Chatterji, Aaron K., and Michael W. Toffel. "Why CEOs Are Taking a Stand." HBR IdeaCast (March 27, 2018). (Podcast.)
      • 2016
      • Chapter

      How Moral Flexibility Constrains Our Moral Compass

      By: F. Gino
      Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less... View Details
      Keywords: Moral Sensibility; Behavior; Organizations; Attitudes
      Citation
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      Gino, F. "How Moral Flexibility Constrains Our Moral Compass." In Cheating, Corruption, and Concealment: The Roots of Dishonesty, edited by Jan-Willem van Prooijen and Paul A.M. van Lange. Cambridge University Press, 2016.
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