Publications
Publications
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- All HBS Web
(120,338)
- Faculty Publications (819)
- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
- March 2018 (Revised June 2018)
- Case
Knowledge Sharing at REMA 1000 (A)
By: Tatiana Sandino and Olivia Hull
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
- March 2018
- Exercise
Does It Hurt To Ask?
Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details
- March 2018
- Teaching Note
Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
- Article
Divided We Lead: CEO Activism Has Entered the Mainstream
By: Aaron K. Chatterji and Michael W. Toffel
Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address... View Details
- March 2018
- Article
Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions
By: Tsedal Neeley and Paul Leonardi
Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details
- Other Article
Sidestepping Some of the Partisan Debate: An Interview with Max Stier
By: Aaron K. Chatterji and Michael W. Toffel
Whereas some organizational leaders are engaging in CEO activism by speaking out on social and political issues not directly related to their bottom line, some leaders want to avoid doing so. Some, in fact, hold neutrality as a core component of their strategy. But... View Details
- 2018
- Working Paper
Backhanded Compliments: How Negative Comparisons Undermine Flattery
By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton
Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details
- 2018
- Chapter
The Trust Imperative
By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
- January 29, 2018
- Article
How to Build Trust with Colleagues You Rarely See
By: Tsedal Neeley
Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
- 2019
- Working Paper
Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles
By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
- Article
Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy
By: Ovul Sezer, Francesca Gino and Michael I. Norton
Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others’ impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across nine... View Details
- January–February 2018
- Article
The New CEO Activists
By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their... View Details
- December 2017 (Revised April 2018)
- Case
The Children's Hospital of Philadelphia: Network Strategy 2016
By: Michael E. Porter, Thomas W. Feeley and Toyin J. Okanlawon
Children’s Hospital of Philadelphia (CHOP) began as a stand-alone hospital in the heart of downtown Philadelphia in 1855. By 2016 the CHOP Care Network stretched across Pennsylvania, New Jersey, and the New York metropolitan area, providing a wide range of services... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
- December 2017
- Article
Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions
By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
- November 7, 2017
- Article
Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions
By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
- October 2017
- Case
The Transformation of Microsoft
By: C. Fritz Foley, E. Scott Mayfield and F. Katelynn Boland
In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities... View Details
- September 2017
- Case
Sensing (and Monetizing) Happiness at Hitachi
By: Ethan Bernstein and Stephanie Marton
Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details
- September 2017
- Article
It Doesn't Hurt to Ask: Question-asking Increases Liking
By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details