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  • July 2016
  • Teaching Note

Launching Yelp Reservations

By: Michael Luca, Kevin Mohan and Patrick Rooney
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
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Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations." Harvard Business School Teaching Note 917-005, July 2016.
  • Teaching Interest

Strategy For Entrepreneurs

By: Rembrand M. Koning
Strategy for Entrepreneurs (SFE) helps students develop better strategies for the ventures they start, the startups they will join, and the new companies they might invest in. The course pushes students to write down a theory of value and then design and run... View Details
  • August 2022 (Revised February 2023)
  • Case

Braintrust: The Blockchain-Powered Talent Network

By: Christopher Stanton, Joseph B. Fuller and George Gonzalez
A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details
Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States
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Stanton, Christopher, Joseph B. Fuller, and George Gonzalez. "Braintrust: The Blockchain-Powered Talent Network." Harvard Business School Case 823-039, August 2022. (Revised February 2023.)
  • 24 Sep 2024
  • Research & Ideas

Why Small Businesses Deserve More Credit

substantial growth, because it looks as though they have been foregoing opportunities,” explains Kim. Whether a tech startup or a pet shop, small businesses are a major economic force, contributing 44 percent of gross domestic product in... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • September 2015 (Revised March 2016)
  • Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts
The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details
Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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Ghosh, Shikhar, Joseph Fuller, and Michael Roberts. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Case 816-048, September 2015. (Revised March 2016.)
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

much-needed cash but also expertise and advice. In a perfect world, everyone benefits. The VC firm takes an equity stake and makes money when the company succeeds, rewarding limited partners who have invested in the VC firm. But what happens when the interests of the... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • August 2021
  • Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
  • 02 Apr 2018
  • Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

vasilchenko The odds investors face when deciding which startup to back are long enough to make any self-respecting poker player toss in their cards. “Most investors know that when they write a $50,000 check they have a 98 percent chance... View Details
Keywords: by Michael Blanding; Financial Services
  • March 2024 (Revised April 2025)
  • Case

TELEXISTENCE Inc.

By: Paul A. Gompers and Akiko Saito
A case about a Japanese robotics startup aiming to enter the U.S. market with its robots that combine AI and human intervention to complete restocking tasks in retail stores. View Details
Keywords: Business Startups; Entrepreneurship; Market Entry and Exit; Technology Adoption; Decisions; AI and Machine Learning; Retail Industry; Technology Industry; Japan; United States
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Gompers, Paul A., and Akiko Saito. "TELEXISTENCE Inc." Harvard Business School Case 224-031, March 2024. (Revised April 2025.)
  • 2016
  • Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning
Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
Keywords: Networks; Performance; Business Startups; Business Strategy
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Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

existing wifi networks to allow users to make calls on their mobile phones without purchasing extra minutes. “These startups are like fleas on the backs of dinosaurs too big to do much about it” "Decoupling separates two or more... View Details
Keywords: by Michael Blanding
  • September 2022
  • Article

Experimentation and Start-up Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
  • October 2021 (Revised January 2022)
  • Case

Chia Network: Reimagining Programmable Money

By: William A. Sahlman and George Gonzalez
Chia Network developed a novel blockchain platform that was more eco-friendly, decentralized, and scalable than Bitcoin, Ethereum, and other blockchains. Now, company leadership must decide how to scale the startup and prioritize various partnerships, use cases, and... View Details
Keywords: Blockchain; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Financial Services Industry; United States
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Sahlman, William A., and George Gonzalez. "Chia Network: Reimagining Programmable Money." Harvard Business School Case 822-039, October 2021. (Revised January 2022.)
  • June 2022
  • Teaching Note

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm. View Details
Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
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Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.
  • February 2024 (Revised July 2024)
  • Case

Korea Venture Investment Corporation

By: Paul A. Gompers and Billy Chan
Financial service sector Korea Venture Investment Corporation (KVIC) is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of... View Details
Keywords: Entrepreneurship; Society; Investment; Venture Capital; Mission and Purpose; State Ownership; Financial Services Industry; Asia; South Korea
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Gompers, Paul A., and Billy Chan. "Korea Venture Investment Corporation." Harvard Business School Case 224-022, February 2024. (Revised July 2024.)
  • February 2022
  • Case

Agora (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details
Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (A)." Harvard Business School Case 822-022, February 2022.
  • April 2025
  • Case

Sharon Goldberg and BastionZero

By: Jeffrey J. Bussgang, James Barnett and Maxim Pike Harrell
In December 2023, BastionZero co-founder and CEO Sharon Goldberg considered her startup’s future. Established in 2017 as a blockchain company focused on improving the security of cryptocurrency trading, in March 2020 the VC-backed startup shifted focus to a new... View Details
Keywords: Business Startups; Entrepreneurial Finance; Technological Innovation; Business Strategy; Business Exit or Shutdown
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Bussgang, Jeffrey J., James Barnett, and Maxim Pike Harrell. "Sharon Goldberg and BastionZero." Harvard Business School Case 825-102, April 2025.
  • 01 Jun 2017
  • Cold Call Podcast

Building India’s First $100 Billion Company

Keywords: Re: Sunil Gupta; Banking; Financial Services
  • May 2018 (Revised October 2018)
  • Case

Urban Us

By: Mitchell Weiss and Phoebe Peronto
Shaun Abrahamson and Stonly Baptiste aimed to invest in what they called "urbantech superheroes." At Urban Us, the seed-stage urban technology-focused venture capital firm the two started in 2012, they looked for startups innovating around the future of cities. By... View Details
Keywords: Public Entrepreneurship; Govtech; Urbantech; Seed Investing; Urban Us; Shaun Abrahamson; Stonly Baptiste; Remix; One Concern; Starcity; SeamlessDocs; Venture Capital; Public Sector; City; Urban Development; Entrepreneurship; Miami; San Francisco; New York (city, NY)
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Weiss, Mitchell, and Phoebe Peronto. "Urban Us." Harvard Business School Case 818-115, May 2018. (Revised October 2018.)
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