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January 2017 (Revised August 2019)
Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

to move from Toronto, Canada to Maranello, Italy to join the Ferrari Product Development team and kick off his career in the automotive industry. However, this is not a story about Memme’s career designing engines for some of the top... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform (Abridged)

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

May 2008
Supplement

Hasbro Games -- POX (A) and (B), Supporting Video

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game. View Details

Keywords: Media; Advertising; Product Launch; Entertainment and Recreation Industry

August 2016
Supplement

Videojet (B)

By: Raffaella Sadun, Bharat Anand and Eric Van den Steen

In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details

Keywords: Managerial Processes; Conglomerates; Diversification; Relational Contracts; Corporate Strategy; Manufacturing Industry

May 2016 (Revised October 2016)
Case

Agricultural Revolution without a Land Revolution: the Megafarms of CP Group

By: William C. Kirby and Nancy Hua Dai

This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was... View Details

Keywords: China; Poultry; Public-private Partnership; Animal-Based Agribusiness; Family Business; Agriculture and Agribusiness Industry; China

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

June 2001
Case

Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn

Provides a follow-up to the situation leading up to Sega's launch of Saturn. A rewritten version of an earlier case. View Details

Keywords: Competition; Product Launch; Video Game Industry

January 2017 (Revised August 2019)
Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

didn't suffer while the Dr. John's team worked out the kinks. The company didn't have a huge war chest, but Osher had raised additional capital after the company's launch in order to pay for additional inventory once the View Details

Keywords: by Dennis Fisher; Consumer Products

March 2018
Case

Sachem Head's Activism at Autodesk

By: Suraj Srinivasan and Quinn Pitcher

In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details

Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

get what they wanted. Choices were more limited, delivery time was measured in months, and warehouses were typically piled high with mountains of expensive inventory—often comprised of too many unpopular products and too few hot sellers.... View Details

Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

December 2019
Supplement

The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)

By: Erik Snowberg, Trevor Fetter and Amy W. Schulman

This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or... View Details

Keywords: Opioids; Addiction; Business and Stakeholder Relations; Product Launch; Ethics; Society; Pharmaceutical Industry

04 Apr 2019
Blog Post

Finding Your Creative Outlet on Campus

pursuing their hobbies. Isabel Yap knew how important it was for her to have a creative outlet on campus, so she ultimately decided to join a group of fellow podcasters, journalists, and creatives to run the second season of the We Are HBS podcast. In 2017, the HBS... View Details

December 2005 (Revised February 2019)
Case

Brighter Smiles for the Masses--Colgate vs. P&G

By: Felix Oberholzer-Gee, Dennis Yao and Filipa Azevedo Jorge

In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main... View Details

Keywords: Competitive Advantage; Competitive Strategy; Advertising; Product Launch; Patents; Price; Performance Effectiveness; Consumer Products Industry

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