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  • July 2017 (Revised September 2017)
  • Case

Donald Trump Calls Carrier Corporation

By: Andy Zelleke and Brian Tilley
This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
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  • Web

Marketing - Faculty & Research

student engagement and performance, reduce the time it took teachers to develop and grade learning assessments, enable administrators to better track data, and provide parents more insight into their children’s learning. Founder and CEO... View Details
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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  • Web

South Asia - Global

teachers to develop and grade learning assessments, enable administrators to better track data, and provide parents more insight into their children’s learning. Founder and CEO Pankaj Agarwal initially priced Class Saathi using a one-time... View Details
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

question using a unique dataset of the gender of venture capital partners’ children. First, we find strong evidence that parenting more daughters leads to an increased propensity to hire female partners by venture capital firms. Second,... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

milk shake to do. The job, not the customer, is the fundamental unit of analysis. The researcher observed that at other times of the day parents often bought milk shakes, in addition to complete meals, for their children. What job were... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length relationship with its U.S. affiliates, refusing to intervene in their... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 01 Dec 2023
  • News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • Web

Organizational Behavior - Faculty & Research

4,000 over 12 years, building crisis centers for new mothers to help them keep their babies and stabilize their lives, and working with adoptive parents for better outcomes. The foundation had begun to expand internationally, first to... View Details
  • Web

Asia Pacific - Global

assessments, enable administrators to better track data, and provide parents more insight into their children’s learning. Founder and CEO Pankaj Agarwal initially priced Class Saathi using a one-time fee, or perpetual licensing, model.... View Details
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Luther King, Jr. Miller makes a ‘horrible’ mistake As Miller got older and his neighborhood grew rougher, he stopped looking for approval from his parents and teachers and began looking up to kids who got in trouble on the street. At age... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • Web

Connect with Clubs - Recruiting

Porretta kporretta@mba2026.hbs.edu Sean McDonald smcdonald@mba2026.hbs.edu Website http://www.cfihbsclub.com/ Club Email cfi@studentclubs.hbs.edu Crimson Parents Co-Presidents Clare Hutcheson chutcheson@hbs.edu Carly Callister... View Details
  • 08 Jul 2010
  • Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat, Estee Lauder acquired The Ordinary’s View Details
Keywords: by Michael Blanding
  • Portrait Project

Katie Kirsch

years at a competitive all-girls school in Silicon Valley, two younger sisters for whom to model good behavior, and accomplished parents with wildly high expectations. But secretly, I dreamed of painting in color. In college, I stumbled... View Details
  • Portrait Project

Vi Mai

to the States when I was nine. I learned English by watching TV, reading grocery catalogs, and interpreting for my parents at doctor visits. As I grew older, I came to realize that the problem was not my English. It was the ignorance and... View Details
  • Web

Faculty & Research - Global

4,000 over 12 years, building crisis centers for new mothers to help them keep their babies and stabilize their lives, and working with adoptive parents for better outcomes. The foundation had begun to expand internationally, first to... View Details
  • October 2013
  • Article

Corporate Venturing

By: Josh Lerner
For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details
Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention
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  • February 2008 (Revised December 2011)
  • Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
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  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called loot boxes—a virtual lottery for... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting