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Show Results For
- All HBS Web
(843)
- People (6)
- News (330)
- Research (363)
- Events (2)
- Multimedia (18)
- Faculty Publications (210)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people together. It also engaged the deep metaphor of social balance by stressing with a View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located... View Details
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
Sara Jetty (MBA 2021) grew up in Carmel, Indiana and received her B.S. from Indiana University. Prior to attending HBS, she held roles at BLK DNM, West Elm, and Bloomingdale’s. During her time at HBS, she interned for Sony Music... View Details
- Profile
Magashe Ngoepe
trips with South African jazz music playing in the background. My family would fit six people in a five-seater car, and I would sit in the middle squeezed between my older brother and two sisters. I would often sit forward and just watch... View Details
- September 2017
- Case
Tencent
By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Asia; China; Canton (province, China)
Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Case 718-426, September 2017.
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
information to music in order to sell advertising. As questions are being raised about the ability of telephone service providers, newspapers, and others to sell subscriptions in the future, I recently asked readers what the future of... View Details
Keywords: by James Heskett
- 03 Nov 2023
- News
Global Networking Night; Sweden Club Holds Climate Forum
Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details
Keywords: Margie Kelley
- 10 May 2019
- Blog Post
Advice for Mothers Pursuing an MBA
section (for example: without loud music and in accessible places/times). I partnered with our amazing president Greg and with the social life representatives Annie and Karan to coordinate those events. When my baby was born, my dear... View Details
- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; United States; Washington (state, US); Seattle
- Web
Disruptive Innovation Online Course | HBS Online
determine which operations are critical to be done in-house and which you can outsource. Highlights Basis of Competition The Music Industry MediaTek's New Business Model Show Hide Details Concepts Determining the Scope of the Organization... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Alpheus Henry Snow Award from Yale University. Julian De Freitas : Winner of the 2013 Friends of Music at Yale Prize. Julian De Freitas : Selected as a Rhodes Scholar in 2012. Anita Elberse : Marketing Science article ("Demand and Supply... View Details
- 14 Dec 2016
- HBS Seminar
Siobhan O'Mahony and Rebecca Karp, Boston University
- 21 Nov 2018
- Blog Post
Harvard Square's Hidden History
1974, Rolling Stone music critic Jon Landau walked into a show at the now-defunct Harvard Square Theater on Church Street and saw a young Bruce Springsteen play an opening set for Bonnie Raitt. Struck by the performance, Landau wrote in... View Details
- 19 Jun 2015
- Blog Post
What is the HBS Show?
The HBS Show began in 1974 with a handful of students, a few comedy sketches, song parodies, and one spotlight and now has transformed into a full-length Broadway style musical that is entirely written, directed, produced, and performed... View Details
- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
studied music and hosted a late-night jazz radio show. When he graduated from college, Nelson took a job with Boston-based Wellman International and immediately set off for China. “I had no idea what I was getting into,” he says. “But it... View Details
Keywords: Susan Young
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
business. Apple functions as a reseller in its iTunes store; as a result, it can price music at a level that is attractive to consumers ($.99 or $1.29), thereby boosting sales of iPods. "If Apple functioned as an MSP in this case, and... View Details
Keywords: by Julia Hanna
- 01 Jun 2005
- News
Power Couple
National Basketball Association, responsible for advertising, marketing, communications, broadcasting, and merchandising. “It’s a job and a cause,” she says of the WNBA post, which she came to after stints at Nickelodeon and later at VH1 and Country View Details
- January 2012 (Revised September 2014)
- Supplement
Hip Hop (B): Can't Stop, Won't Stop
By: Mukti Khaire and Kerry Herman
Khaire, Mukti, and Kerry Herman. "Hip Hop (B): Can't Stop, Won't Stop." Harvard Business School Supplement 812-116, January 2012. (Revised September 2014.)
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
people away from a “scarcity mindset” by creating incentives for organizations to pool resources rather than compete for funding. For example, Lipsey partnered with Miami-based philanthropist Daniel R. Lewis in 2019 to launch the Music... View Details
Keywords: by Carolyn DiPaolo