Publications

February 2002 (Revised August 2002)
Case

Inhale Therapeutics: Executing and Growing the Business Model

Inhale is about to bring a novel technology to market that uses inhalation to administer drugs that formerly required injection. Inhale must now decide which way to evolve its business model. This will determine the future direction of growth for the company. View Details

Keywords: Business Model; Technological Innovation; Health Care and Treatment; Growth and Development Strategy; Medical Devices and Supplies Industry

Find at Harvard

September 2001 (Revised April 2005)
Case

ePhysician

By: Regina E. Herzlinger, Grady Clouse and Gayathri Koundinya

Keywords: Marketing Strategy; Medical Devices and Supplies Industry

Find at Harvard

March 2001 (Revised December 2001)
Supplement

Circon (C)

By: Brian J. Hall, Guhan Subramanian and Christopher A Rose

Supplements the (A) case. View Details

Keywords: Motivation and Incentives; Corporate Governance; Medical Devices and Supplies Industry; United States

January 2000 (Revised February 2007)
Case

Asia Renal Care

Presents a business plan for a start-up company focused on building a network of high-quality dialysis centers in the Asia-Pacific region. Includes a detailed financial forecast. An executable spreadsheet is available by contacting HBSP Customer Service at... View Details

Keywords: Business Plan; Forecasting and Prediction; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Asia

May 1998
Teaching Note

ArthroCare TN

Teaching Note for (9-898-056). View Details

Keywords: Medical Devices and Supplies Industry

December 1998 (Revised March 1999)
Case

Disruptive Technology a Heartbeat Away: Ecton, Inc.

By: Clayton M. Christensen and Edward G Cape

Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't... View Details

Keywords: Business Startups; Disruption; Machinery and Machining; Entrepreneurship; Innovation and Invention; Marketing; Product; Commercialization; Technology; Medical Devices and Supplies Industry

April 1998
Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen

Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details

Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan

March 1997 (Revised October 2017)
Case

Hospital Equipment Corporation

By: Clayton M. Christensen and Rory McDonald

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that... View Details

Keywords: Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States

April 1977
Teaching Note

Insight Optical Equipment Co., Teaching Note

By: Steven C. Wheelwright

Keywords: Medical Devices and Supplies Industry

18 Sep 2019
Working Paper Summaries

Female Inventors and Inventions

Keywords: by Rembrand Koning, Sampsa Samila, and John-Paul Ferguson; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies

26 Apr 2023
Cold Call Podcast

How Martine Rothblatt Started a Company to Save Her Daughter

Keywords: Re: Debora L. Spar; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies

August 1983 (Revised June 1985)
Teaching Note

EMI and the CT Scanner (A) and (B), Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-383-194) and (9-383-195). View Details

Keywords: Medical Devices and Supplies Industry

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

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November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (B)

By: Steven C. Wheelwright and Mikelle Eastley

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry