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      • February 2011
      • Supplement

      Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)

      By: Dennis Campbell and Francisco de Asis Martinez-Jerez
      Datasets of gaming and hotel customers to perform analysis for the case. View Details
      Keywords: Analytics and Data Science; Games, Gaming, and Gambling; Las Vegas
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      Campbell, Dennis, and Francisco de Asis Martinez-Jerez. Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW). Harvard Business School Spreadsheet Supplement 111-711, February 2011.
      • February 2011 (Revised August 2012)
      • Teaching Note

      Emotiv Systems Inc.: It's the Thoughts that Count (TN)

      By: Elie Ofek and Natalie Kindred
      Teaching Note for 510050. View Details
      Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price
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      Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)
      • February 2011 (Revised September 2016)
      • Case

      Investcorp and the Moneybookers Bid

      By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz
      In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details
      Keywords: Business Startups; Games, Gaming, and Gambling; Private Equity; Investment; Auctions; Bids and Bidding; Valuation; Europe; United States
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      Rhodes-Kropf, Matthew, Carin-Isabel Knoop, and Nori Gerardo Lietz. "Investcorp and the Moneybookers Bid." Harvard Business School Case 811-013, February 2011. (Revised September 2016.)
      • January 2011
      • Supplement

      BBC America Showreel, Fall 2007

      By: John A. Quelch
      HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
      Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
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      Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011.
      • January 2011 (Revised January 2011)
      • Case

      Marvel Enterprises, Inc. (Abridged)

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
      • January 2011 (Revised December 2014)
      • Teaching Note

      Aspen Skiing Company (A), (B), (C), and (D)

      By: Michael W. Toffel and Stephanie van Sice
      Teaching Note for 611002, 611003, 611018, and 611019. Associated with Video Supplement 615704 and PowerPoint Supplement 615042. View Details
      Keywords: Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A), (B), (C), and (D)." Harvard Business School Teaching Note 611-020, January 2011. (Revised December 2014.)
      • January 2011 (Revised November 2014)
      • Case

      Mochi Media

      By: Thomas R. Eisenmann and Amit Jain
      In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
      Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
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      Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
      • December 2010 (Revised March 2011)
      • Background Note

      Strategic Marketing in Creative Industries

      By: Anita Elberse
      A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
      Keywords: Marketing Strategy
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      Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
      • December 2010 (Revised January 2011)
      • Supplement

      Qualcomm Incorporated 2011 Update

      By: David B. Yoffie
      Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details
      Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry
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      Yoffie, David B. "Qualcomm Incorporated 2011 Update." Harvard Business School Supplement 711-463, December 2010. (Revised January 2011.)
      • November 2010
      • Teaching Note

      The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? TN

      By: Juan Alcacer and David J. Collis
      Teaching Note for 709462 and 709489. View Details
      Keywords: Mergers and Acquisitions; Decision Making; Entertainment and Recreation Industry
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      Alcacer, Juan, and David J. Collis. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? TN." Harvard Business School Teaching Note 711-451, November 2010.
      • November 2010 (Revised January 2012)
      • Teaching Note

      Sony and the JK Wedding Dance (TN)

      By: John A. Deighton and Leora Kornfeld
      Teaching Note for 510064. View Details
      Keywords: Music Entertainment; Copyright; Situation or Environment; Online Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Deighton, John A., and Leora Kornfeld. "Sony and the JK Wedding Dance (TN)." Harvard Business School Teaching Note 511-071, November 2010. (Revised January 2012.)
      • November 1, 2010
      • Article

      The Mental Game of Breast Cancer, Part two

      By: Nancy F. Koehn
      Keywords: Games, Gaming, and Gambling
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      Koehn, Nancy F. "The Mental Game of Breast Cancer, Part two." Huffington Post, The Blog (November 1, 2010).
      • October 29, 2010
      • Article

      The Mental Game of Breast Cancer, Part one

      By: Nancy F. Koehn
      Keywords: Games, Gaming, and Gambling
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      Koehn, Nancy F. "The Mental Game of Breast Cancer, Part one." Huffington Post, The Blog (October 29, 2010).
      • October 2010
      • Teaching Note

      Nettwerk: Digital Marketing in the Music Industry (TN)

      By: John A. Deighton and Leora Kornfeld
      Teaching Note for 510055. View Details
      Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry
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      Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry (TN)." Harvard Business School Teaching Note 511-056, October 2010.
      • October 2010 (Revised May 2011)
      • Case

      Take-Two Interactive Software, Inc.

      By: Sunil Gupta and Kerry Herman
      In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
      Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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      Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
      • Oct 2010
      • Keynote Speech

      Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

      By: Anita Elberse
      Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry
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      Elberse, Anita. "Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?" Walt Disney Company, Los Angeles, CA, October 2010.
      • September 2010
      • Teaching Note

      A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

      By: F. Warren McFarlan
      Teaching Note for 309060. View Details
      Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China
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      McFarlan, F. Warren. "A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)." Harvard Business School Teaching Note 311-058, September 2010.
      • September 2010 (Revised April 2017)
      • Case

      Aspen Skiing Company (A)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)
      • September 2010 (Revised November 2013)
      • Supplement

      Aspen Skiing Company (B)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (B)." Harvard Business School Supplement 611-003, September 2010. (Revised November 2013.)
      • September 2010 (Revised September 2013)
      • Supplement

      Aspen Skiing Company (C)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (C)." Harvard Business School Supplement 611-018, September 2010. (Revised September 2013.)
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