Publications

Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details

Keywords: Market Design; Jobs and Positions

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11 May 2010
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First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details

Keywords: Martha Lagace

December 1999 (Revised February 2001)
Case

CVS: The Web Strategy

By: John A. Deighton and Anjali C. Shah

How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details

Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Web Services Industry

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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31 Jul 2007
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First Look: July 31, 2007

driving force of capitalism. Described by John Kenneth Galbraith as "the most sophisticated conservative" of the twentieth century, Schumpeter made his mark as the prophet of incessant change. His... View Details

Keywords: Martha Lagace

April 2010 (Revised September 2011)
Case

Malaysia: People First?

By: Diego A. Comin and John Abraham

On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details

Keywords: Globalized Economies and Regions; Problems and Challenges; Crime and Corruption; Developing Countries and Economies; Development Economics; Emerging Markets; Transformation; Governing Rules, Regulations, and Reforms; Wealth and Poverty; Equality and Inequality; Malaysia

October 2013 (Revised June 2014)
Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)

18 Oct 2011
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First Look: October 18

Funds at Vanguard (A) Robert C. Pozen and Steven VickersHarvard Business School Case 311-134 Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs)... View Details

Keywords: Sean Silverthorne

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

05 Jul 2016
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July 5, 2016

July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee Abstract—Holacracy... View Details

Keywords: Sean Silverthorne

February 2007 (Revised March 2007)
Case

Joseph Pulitzer

By: John A. Davis and Matthew G. Pillar

Biography of publisher and philanthropist Joseph Pulitzer. View Details

Keywords: Biography

September 2000 (Revised October 2006)
Case

Atherton Clothing Company (A)

By: John A. Davis and Andrew Z. Tubman

Zachary Cohen, who will graduate soon from business school, wants to enter his family's business under certain conditions--he wants shares in the company and wants to change a buy-sell agreement. His father and his uncle seem to want to explore his entering the family... View Details

Keywords: Family Ownership; Family Business; Management Teams; Contracts; Apparel and Accessories Industry

07 Aug 2007
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First Look: August 7, 2007

commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast, judges are exhorted to follow a set of start dates for considering and hiring applicants during the fall of the third... View Details

Keywords: Martha Lagace

03 Mar 2008
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First Look: March 4, 2008

widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically. They maintain that people would benefit if the... View Details

Keywords: Martha Lagace

February 2007
Tutorial

Measuring Marketing Performance

By: John A. Quelch

In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details

Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation

07 Oct 2008
First Look

First Look: October 7, 2008

Financially Constrained Authors:Shawn A. Cole, Peter Tufano, and John Thompson Publication:Chap. 2 in Borrowing to Live: Consumer and Mortgage Credit Revisited, 65-91. Washington: Brookings Institution... View Details

Keywords: Martha Lagace

14 Nov 2017
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New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details

Keywords: Carmen Nobel

20 Jul 2010
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First Look: July 20

by Reebok, an upstart competitor. Knight closeted himself in his office, faced the wall, and sat there, weak and sick and devastated for hours. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810077-PDF-ENG Moral Decision-Making:... View Details

Keywords: Martha Lagace

January 2009 (Revised June 2014)
Supplement

CityCenter (B): Economics and Delivery

By: A. Eugene Kohn, John D. Macomber and Ben Creo

Bill Smith is informed by his general contractor that a key component of the Aria Resort is going to be delayed. Aria is the centerpiece of CityCenter: a $9 billion complex and a bet-the-firm decision for MGM Mirage. Smith must make a decision as to whether to force... View Details

Keywords: Buildings and Facilities; Decision Choices and Conditions; Construction; Finance; Organizational Structure; Projects; Complexity