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  • All HBS Web  (18,378)
    • People  (87)
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  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, and Jonathan Levav. "Drinkworks: Home Bar by Keurig." Harvard Business School Teaching Note 521-089, April 2021.
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

can amplify bias. Some companies try to address the issue by making sure that their algorithms don’t use data on protected characteristics such as race or gender. Yet, eliminating factors like race from an algorithm doesn’t address the... View Details
Keywords: by Rachel Layne
  • 01 Dec 2004
  • News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde... View Details
Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • November 2017
  • Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States; California; Sunnyvale; Russia
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Wells, John R., and Gabriel Ellsworth. "Facebook Fake News in the Post-Truth World." Harvard Business School Teaching Note 718-456, November 2017.
  • 01 Jun 2014
  • News

What’s Next

Illustrations by John Ritter HBS/HU Growth With the Allston land purchase, Harvard University has begun to expand across the Charles River and around the HBS campus. How do you see the School interacting... View Details
Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • 13 Sep 2021
  • Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

“Fail fast” has become the corporate innovation mantra, but new research suggests that inventions that build on science, with its systematic observation and methodical experiments, may deliver more value to companies. US patent filings... View Details
Keywords: by Avery Forman
  • 15 Dec 2023
  • News

New Faculty Profiles: Sara Torti

  • 01 Dec 2005
  • News

MBAs by the Numbers

particularly pleased that the Class of 2007 has the highest representation of women in the School’s history,” said Brit K. Dewey (MBA ’96), managing director of MBA Admissions and Financial Aid. As the new MBA candidates settled into life... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 17 Nov 2023
  • News

New Faculty Profiles: Jonas Meckling

  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

making up 40 percent of the Class of 2014. But a new case study shows that there's still a ways to go. “We want them to grapple with what it takes to build an organization, to leverage diversity and create an inclusive culture."... View Details
Keywords: by Carmen Nobel; Education
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

her course "Strategic Marketing in Creative Industries," with Ferguson in the classroom. HBS Working Knowledge recently interviewed Elberse about the case, which is now publicly available. The Ferguson case is part of Elberse's growing... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • 02 Apr 2013
  • Video

Plexx - Episode 2 - New Name, New Challenges

  • 02 Nov 2022
  • News

New Faculty Profiles: Kisha Lashley

  • 22 Nov 2023
  • News

New Faculty Profiles: Robyn Meeks

  • 04 Aug 2008
  • Research & Ideas

How Female Stars Succeed in New Jobs

If a successful analyst is hired by another organization, chances are both his work performance and the market value of his new company will not reap the expected benefits; they might even lose altitude. So... View Details
Keywords: by Martha Lagace; Financial Services
  • 07 Jan 2022
  • News

New Faculty Profiles: Martin Wattenberg

  • Video

Yaso Biotechnology Inc. - 2013 HBS Alumni New Venture Competition Social Enterprise Track Winner

  • 29 Oct 2019
  • Working Paper Summaries

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

Keywords: by Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett
  • 22 Sep 2021
  • News

Harvard Business School Announces New Pieces Added to the Public Art Exhibition Supported by the C. Ludens Ringnes Sculpture Collection

  • Blog

Inside the Learning: Boston By the Season

early spring mornings. Join in on Patriots' Day Events. If you happen to be at HBS in mid-April, don't miss two Massachusetts traditions. On April 19, 1775, the American Revolution began with skirmishes in Lexington and Concord. Patriots'... View Details
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