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Show Results For
- All HBS Web
(699)
- News (135)
- Research (484)
- Events (2)
- Multimedia (7)
- Faculty Publications (364)
- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us,... View Details
Keywords: by Mikolaj Piskorski
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on advertisements to support their... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the British View Details
Keywords: by Rosabeth Moss Kanter
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We... View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 05 May 2023
- News
Fail Better
television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire View Details
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons
- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
discussed during a live broadcast presented through the Bloomberg Harvard Initiative in April for 120 US mayors and 600 guests from around the world. Harvard Center Shanghai—In response to the pandemic, the center cohosted an online event... View Details
- 01 Mar 2008
- News
Centennial Goes YouTube
cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,... View Details
- 01 Jun 2011
- News
An Economy Undermined
regulated. In the end, it is not a story of economics but of people. — Jeff Madrick (MBA ’71), the editor of Challenge magazine, is a frequent contributor and commentator on business and economic issues in a variety of print and broadcast... View Details
- 01 Apr 1996
- News
Wake-Up Call: Farewell to the American Dream?
Jeffrey Madrick (MBA '71) has for many years been an award-winning economics and financial writer and editor in both print (Business Week, Money) and broadcast (NBC, ESPN) journalism. The author of, most recently, The End of Affluence... View Details
- 01 Oct 2002
- News
Making a Difference
the Public Broadcasting Service, the White House Office of Management and Budget, and Teach For America. Fellows also did their part for organizations and governments in several other nations, including the Democratic Republic of Congo,... View Details
- 04 Sep 2019
- News
Advanced Statistics Are the New Foam Fingers
package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details
- 01 Sep 2003
- News
Patrick Moreton
with this perspective, of course, and Congress, which makes the laws within which the FCC operates, is trying to overturn the new rules. Congress established the FCC in 1934. Why? Radio was the big broadcast medium of the time, and... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 04 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water
might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details