Publications

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08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

builds upon previous research on “systemic racial bias in entrepreneurial finance,” illustrating a “more direct” connection between shifts in public attitudes and struggles experienced by minority creators in raising money for new... View Details

Keywords: by Scott Van Voorhis

February 2023
Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details

Web

K–12 Education | Social Enterprise | Harvard Business School

B. Fuller (Professor of Management Practice); William R. Kerr (Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration Senior Associate Dean for Faculty Development and Research) 10 Oct 2024 | Making A Difference Cultivating Can-Do View Details

01 Sep 2021
What Do You Think?

Can We Train for Trust?

have created. Or is this all too manipulative in its nature to contemplate? For years, research in the service sector by my colleagues and myself has suggested that great service organizations are especially good at hiring for attitude... View Details

Keywords: by James Heskett

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences in consumer preferences may... View Details

Keywords: by Hong Luo and Alberto Galasso

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

worked out. It may have contributed to the thinking behind the “dot-com bubble,” which was characterized by a wave of IPOs for organizations built around the information economy, ballooning stock options, and new attitudes toward company... View Details

Keywords: by James Heskett

Web

Agents of Change: The Founding of the African-American Student Union

Harvard Business School Bulletin noted on AASU's 25th anniversary, "when the civil rights movement forced America's mainstream institutions to acknowledge the shortcomings of their policies, practices, and attitudes regarding racial... View Details

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

for GenZ talent. We will be reading about how GenZers have attitudes toward work and how they define success that differ from their predecessors. This seems to be the case with every new “generation.” Perhaps it’s testimony to the... View Details

Keywords: by James Heskett

Portrait Project

Ratnika Prasad

When I was ten, my classmates’ callous attitude towards littering frustrated me deeply. Most adults shrugged off my indignation as childish, but my father, a government officer, asked me to think of what I could do. So, I banded together... View Details

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

either in the Toyota system or at sites that have successfully transformed themselves, there is a palpable, positive difference in the attitude of people that is coupled with exceptional performance along critical business measures such... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

Profile

Brandon Lovell

empathetic attitude from a recently hired investment banker who gave Brandon insights on how he got his job – and encouraged him to go to college. "That started the journey that ultimately led to HBS." On the move – with a smile... View Details

Keywords: Tech; Financial Services

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Entertainment and Recreation Industry; United States

December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

on; beginning an intervention with the offender early on; providing an opportunity for attitude improvement, possibly with the engagement of a counselor or coach; and then terminating in a timely fashion the employee who is unable to... View Details

Keywords: by James Heskett

September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States