attitudes - Publications - Faculty & Research

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences in consumer preferences may... View Details

Keywords: by Hong Luo and Alberto Galasso

01 Sep 2021
What Do You Think?

Can We Train for Trust?

have created. Or is this all too manipulative in its nature to contemplate? For years, research in the service sector by my colleagues and myself has suggested that great service organizations are especially good at hiring for attitude... View Details

Keywords: by James Heskett

Portrait Project

Ratnika Prasad

When I was ten, my classmates’ callous attitude towards littering frustrated me deeply. Most adults shrugged off my indignation as childish, but my father, a government officer, asked me to think of what I could do. So, I banded together... View Details

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

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04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

for GenZ talent. We will be reading about how GenZers have attitudes toward work and how they define success that differ from their predecessors. This seems to be the case with every new “generation.” Perhaps it’s testimony to the... View Details

Keywords: by James Heskett

2013
Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details

Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes

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December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Entertainment and Recreation Industry; United States

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Profile

Brandon Lovell

empathetic attitude from a recently hired investment banker who gave Brandon insights on how he got his job – and encouraged him to go to college. "That started the journey that ultimately led to HBS." On the move – with a smile... View Details

Keywords: Tech; Financial Services

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

either in the Toyota system or at sites that have successfully transformed themselves, there is a palpable, positive difference in the attitude of people that is coupled with exceptional performance along critical business measures such... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

Web

K–12 Education | Social Enterprise | Harvard Business School

William R. Kerr (Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration Senior Associate Dean for Faculty Development and Research); Joseph B. Fuller (Professor of Management Practice) 10 Oct 2024 | Making A Difference Cultivating Can-Do View Details

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

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01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

worked out. It may have contributed to the thinking behind the “dot-com bubble,” which was characterized by a wave of IPOs for organizations built around the information economy, ballooning stock options, and new attitudes toward company... View Details

Keywords: by James Heskett

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

on; beginning an intervention with the offender early on; providing an opportunity for attitude improvement, possibly with the engagement of a counselor or coach; and then terminating in a timely fashion the employee who is unable to... View Details

Keywords: by James Heskett

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

saw the cultural differences while developing marketing concepts for Ellie Care, a technology platform based in Buenos Aires providing health and emergency-response monitoring that enables seniors 65+ to live more independently. Early on, the students learned that in... View Details

September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States

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Agents of Change: The Founding of the African-American Student Union

Harvard Business School Bulletin noted on AASU's 25th anniversary, "when the civil rights movement forced America's mainstream institutions to acknowledge the shortcomings of their policies, practices, and attitudes regarding racial... View Details

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

reliant on the internet and cloud for their existence. “There is a softening of attitudes towards quants in today’s organization,” Tahir Qazi commented. “ As more people with an experimentation mindset and grooming move across... View Details

Keywords: by James Heskett; Technology

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details