Filter Results:
(3,870)
Show Results For
- All HBS Web
(3,870)
- People (5)
- News (1,266)
- Research (2,191)
- Events (12)
- Multimedia (38)
- Faculty Publications (814)
Show Results For
- All HBS Web
(3,870)
- People (5)
- News (1,266)
- Research (2,191)
- Events (12)
- Multimedia (38)
- Faculty Publications (814)
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- 07 Nov 2012
- News
To Lead Change as an Incumbent, Obama Needs New Allies
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- 23 Nov 1999
- Research & Ideas
Bringing the Environment Down to Earth
Treating environmental issues as business problems sounds straightforward, but it's not easy. The following assumptions, all of which are common in business thinking, make it difficult to reframe the issues. Environmental problems are,... View Details
Keywords: by Forest Reinhardt
- 18 Feb 2016
- News
America's Steps Forward to Improving Health Care
How to Really Motivate Salespeople
Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab experiments. But in the past decade, researchers have been moving out of the lab and into the field, analyzing companies' sales and pay data, and... View Details
- 23 Apr 2015
- News
How to Deal with Selfish Coworkers
- 10 Nov 2022
- Research & Ideas
Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back
and hold fewer seats on the boards of Fortune 500 companies. Researchers have investigated everything from women’s behavior during pay negotiations to their choice of jobs in order View Details
Keywords: by Shalene Gupta
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
by: The leader's willingness to uphold organizational values especially when there is some perceived economic cost to doing so. (If values are violated when there is a... View Details
Keywords: by Martha Lagace
- August 2004
- Article
Appearing and Disappearing Dividends: The Link to Catering Incentives
By: Malcolm Baker and Jeffrey Wurgler
We document a close link between fluctuations in the propensity to pay dividends and catering incentives. First, we use the methodology of Fama and French (J. Finan. Econ. (2001)) to identify a total of four distinct trends in the propensity to pay dividends... View Details
Keywords: Dividends; Payout Policy; Catering; Dividend Premium; Investor Sentiment; Investment Return; Motivation and Incentives; Trends; Stocks; Financial Services Industry
Baker, Malcolm, and Jeffrey Wurgler. "Appearing and Disappearing Dividends: The Link to Catering Incentives." Journal of Financial Economics 73, no. 2 (August 2004): 271–288.
- Article
How to Really Motivate Salespeople
By: Doug J. Chung
Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab experiments. But in the past decade, researchers have been moving out of the lab and into the field, analyzing companies' sales and pay data, and... View Details
Keywords: Compensation; Motivating People; Motivation and Incentives; Compensation and Benefits; Sales
Chung, Doug J. "How to Really Motivate Salespeople." Harvard Business Review 93, no. 4 (April 2015): 54–61.
- 09 Oct 2020
- Blog Post
4 Things To Know About the MS/MBA Biotech
paying a stream of medical bills. My aversion to health care growing up, juxtaposed by the cost-free, quality care I received later in life as a US citizen, is why I want to... View Details
- 15 Jul 2011
- News
Struggling Firms Turn to Daily-Deal Sites
- 25 Jul 2017
- News
Buying time could be the secret to happiness
- 10 Jul 2018
- News
Trump’s Protectionist Threat to Latin America
- 02 Mar 2021
- Video
Responding to Racial Injustice with Reparations
- April 2018 (Revised October 2023)
- Case
Coco Chanel: From Fashion Icon to Nazi Agent
By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry
Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
- 06 Aug 2015
- News