Publications

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

28 Feb 2013
Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising

Web

Topics - HBS Working Knowledge

(1) Technological Innovation (95) Technology Adoption (88) Technology Networks (4) Technology Platform (13) Technology (360) Television Entertainment (3) Theory (159) Time Management (11) Trademarks (1) Trade (21) Training (18)... View Details

Web

Batten Hall | About

Batten Hall Frank Batten (MBA 1952) Batten Hall is named in honor of media pioneer and entrepreneur Frank Batten (MBA 1952). Batten Hall became part of the HBS campus in 2011. The building was once home to public broadcasting’s WGBH View Details

01 Oct 1997
News

J. Hughes Norton III

services. IMG also sponsors tournaments and events and does television production and merchandising as well. Behind this boom, however, is the industry concerned about overexposure or a backlash against the enormous sums athletes make? On... View Details

Keywords: Garry Emmons

Web

About the Center - Christensen Center for Teaching & Learning

and external clients. Clare joined the Center in 2005 as Coordinator and has also worked as a Faculty Assistant here at the Business School. Before HBS, Clare was an Advertising Associate Producer, producing television and radio... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although much of its content is longer,... View Details

Keywords: by John Deighton and Leora Kornfeld

12 May 2023
News

Alabama's Yella Fella

Yella Wood. He also created the "Yella Fella," a crime-fighting cowboy that Rane portrayed in television commercials. Each ad, broadcast across the South, functioned as a mini-episode. Each of the four seasons ended on a cliffhanger, to... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

01 Dec 2023
News

Action Plan: Life Study

producer. His acting career began with the role of Reverend Jerry Bedford in the 1960s television series Peyton Place. He says playing a sniveling coward opposite Clint Eastwood in 1973’s High Plains Drifter was a career opener. Many... View Details

Keywords: Julia Hanna

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details

Keywords: by John A. Quelch

01 Oct 1997
News

W. Hall Wendel, Jr.

mortgages on our homes to buy the company, we felt if we could just recoup our money, we'd be reasonably happy. I think my share was $40,000, so things have turned out much better than I ever dreamed." For a man who thrives on conquering some of the toughest challenges... View Details

Keywords: James E. Aisner; mountain; adventure; climbing

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

setting, the team collected data from the Canadian television show Dragons’ Den, where 177 entrepreneurs pitched their business ideas and products to a panel of five investors, called dragons, to solicit support. Would high-passion... View Details

Keywords: by Dina Gerdeman

01 Jun 2024
News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

10 Feb 2016
HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first View Details

Keywords: by Susan Young

Web

Thomas Murphy | Baker Library | Bloomberg Center | Harvard Business School

Transcript (PDF) Thomas “Tom” Murphy, HBS 1949, joined a small television station in upstate New York after graduating from HBS. Over several decades, and as a result of many brilliantly crafted deals, he gradually built the... View Details

Profile

Mollie Breen

After demonstrating exceptional math and computer science talent at Duke University, and more than three years of service as an applied research mathematician in the Department of Defense, Mollie Breen took the next, not-so-obvious step: as a reality View Details

Keywords: Tech; Nonprofit/Government/Education

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai