Successful Brands - Publications - Faculty & Research

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

approach to what a museum should be. You don't see most art museums rushing to duplicate what Tate is doing, at least at this point in time." Both Honoring And Expanding The Brand The success of Tate's... View Details

Keywords: by Michael Blanding; Education

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some product-downsizing success... View Details

Keywords: by Manda Salls

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

20 Sep 2011
First Look

First Look: September 20

amateurish creations as similar in value to experts' creations and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then... View Details

Keywords: Sean Silverthorne

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville

Citation

Educators

Purchase

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

competitive business conditions. Foreign tourists from Europe and North America, drawn by the promise of a pristine environment, relocated to Costa Rica and launched startups offering lodging and guided tours in protected areas, an effort that was so View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

17 Jul 2012
First Look

First Look: July 17

http://www.hbs.edu/research/pdf/12-113.pdf Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program Authors:Anita L. Tucker and Sara J. Singer Abstract Service organizations frequently implement... View Details

Keywords: Sean Silverthorne

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

businesses, pay for large educational expenses, etc. Q: Why has it taken so long for the field of economics to incorporate Adam Smith's insights, and why are so many of the ideas Smith developed yet to be pursued for academic research? A: Economics has had View Details

Keywords: by Ann Cullen

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details

Keywords: by Martha Lagace; Financial Services

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Citation

Educators

Purchase

03 Jan 2017
First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details

Keywords: Carmen Nobel

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details

Keywords: by Benson Shapiro

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details

Keywords: by Martha Lagace; Education

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies... View Details

Keywords: Re: Multiple Faculty; Advertising

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

working on any other research or projects? A: I'm working on a sequel book to Culture Share. Culture Share is a strategy book; the follow-up will provide the organizational complement: how to manage for culture share. We investigate twelve of the most View Details