Publications

November 2007
Teaching Note

Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (TN) (A) & (B)

By: Christopher Marquis and Alison Comings

Keywords: Sports; Sports Industry

04 Sep 2019
News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is... View Details

January 2006
Teaching Note

The Augusta National Golf Club Controversy (TN) (A), (B) and (C)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

Keywords: Sports; Diversity; Sports Industry

04 Sep 2019
News

Advanced Statistics Are the New Foam Fingers

The Quantified Athlete “Athletes will always look to improve their performance and stay injury-free with technology. But the sports media industry is also starting to explore how to incorporate athlete data... View Details

October 2005 (Revised January 2006)
Supplement

Augusta National Golf Club Controversy, The (B)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

Keywords: Sports; Diversity; Sports Industry

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details

Keywords: Garry Emmons

01 Mar 2013
News

A United Front

is no active coach in the highest echelons of the world of soccer—or, to my knowledge, in sports as a whole—who comes even close to such a lengthy tenure, let alone the number of titles and trophies he has accumulated," says HBS professor... View Details

December 2013 (Revised April 2025)
Case

The PGA Tour (A)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States

June 2007 (Revised March 2010)
Supplement

Maria Sharapova: Marketing a Champion (B)

By: Anita Elberse and Margarita Golod

Keywords: Sports; Marketing; Sports Industry

02 Mar 2017
News

Such Great Heights

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Tom Vogl (MBA 1998) was named CEO of the Mountaineers, an 11,000-member outdoor community in the Pacific Northwest, in February 2016. A lifelong climber, the job gave Vogl a new perspective on how the... View Details

Keywords: mountain; climbing; adventure

01 Sep 2010
News

Head Games

head — incurred from Pop Warner through the NFL — have rocked the sport. (One telling statistic: NFL veterans can expect much shorter lives than the male population at large.) Many other contact sports — boxing, ice hockey, soccer,... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

07 Feb 2017
News

Checking in with One Championship

“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States

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August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry

November 1981 (Revised December 1992)
Case

Gotham Giants

The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract. View Details

Keywords: Marketing Strategy; Sports; Television Entertainment; Sports Industry

February 2018
Case

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott

Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5–20. The school recruited Jason Polykoff from the University of Pennsylvania’s coaching staff to reinvent the program. By... View Details

Keywords: Transformation; Problems and Challenges; Strategy; Sports; Sports Industry; Indiana

January 2006 (Revised October 2009)
Supplement

Negotiating Star Compensation at the USAWBL (A-2): Confidential Instructions for the Boston Sharks General Manager

By: Ian Larkin, James K. Sebenius and Guhan Subramanian

Keywords: Negotiation; Compensation and Benefits; Sports; Sports Industry; Boston