Filter Results:
(367)
Show Results For
- All HBS Web
(367)
- People (1)
- News (77)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (56)
Show Results For
- All HBS Web
(367)
- People (1)
- News (77)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (56)
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 01 Apr 2002
- News
Back in Business
Trade Center, Lhota and the others went to 75 Barclay Street, formerly a Merrill Lynch office, searching for working phone lines - "communications meant everything at that point, and cell phones were useless, overloaded with calls," Lhota... View Details
- 07 Oct 2014
- First Look
First Look: October 7
transformation of the very nature of the innovation search process. We find intermediate disclosure has the advantage of efficiently steering development towards improving existing solution approaches, but also the effect of limiting... View Details
Keywords: Sean Silverthorne
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 24 Apr 2012
- First Look
First Look: April 24
content, psychometric validity, and relationships to outcomes of interest. Data extraction. We identified relevant articles using the search terms team, teamwork, work groups, or collaboration, in combination with survey or questionnaire.... View Details
Keywords: Carmen Nobel
- 01 Sep 2015
- News
The Business of Love
hours to “like” the prospect; if both opt-in, the couple is connected. There’s no browsing or searching for matches with Coffee Meets Bagel, an important differentiator for CEO Arum Kang, who describes her customer as a busy, professional... View Details
Keywords: April White
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Business on the Internet." Peter Granoff, whose company Virtual Vineyards sells wine exclusively over the Internet, and Steve Kirsch, president and CEO of the Internet search service InfoSeek, were among four panelists who discussed... View Details
Keywords: Daniel Penrice
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- Web
Ansel Adams and Polaroid R&D | Baker Library
a vast knowledge of advertising and sales, some of engineering, optics, physics, or chemistry, but none of aesthetics. Everything must relate to the marketplace . . . but Land believed that if the manufacturer includes objectives of... View Details
- 12 Jan 2016
- First Look
January 12, 2016
practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel
- 11 Dec 2012
- First Look
First Look: Dec. 11
Johannesburg Stock Exchange. Purchase this case:http://hbr.org/search/413038-PDF-ENG Droga5: Launching Jay-Z's Decoded Elberse, Anita, and Kwame Owusu-KesseHarvard Business School Case 513-032 In 2010, David Droga and Andrew Essex, co-founders of View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distribution of wage offers is not stationary so... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
the top of the world’s most influential magazine publishing operation, trends often translate into new publications. Real Simple, one of the newest Time Inc. magazines dedicated to helping readers simplify their lives, won the Ad Age Magazine of the Year award in 2002.... View Details
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Your Own Medicine
searching for new leads. In 2008, Benjy came across an article on halofuginone (HT-100), a drug compound derived from an ancient Chinese herb that had shown promising results in treating muscular dystrophy in mice. They tracked it down to... View Details