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Show Results For
- All HBS Web
(367)
- People (1)
- News (78)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
AASU50. “We held alumni brainstorming sessions to help us envision the scope of the celebrations, and the HBSAAA has worked with clubs across the country to sponsor alumni events related to the central theme of the AASU50 and to encourage... View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 14 Jan 2014
- First Look
First Look: January 14
isn't easy. Publisher's link: http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/ January 2014 Harvard Business Review The New Patterns of Innovation By: Parmar, Rashik, Ian Mackenzie, David Cohn, and David Gann Abstract—The View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Business on the Internet." Peter Granoff, whose company Virtual Vineyards sells wine exclusively over the Internet, and Steve Kirsch, president and CEO of the Internet search service InfoSeek, were among four panelists who discussed... View Details
Keywords: Daniel Penrice
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
host of factors. Intermediary relationships, institutional commitments, legal restrictions, entrenched customer behavior, and competitive practices often limit the type and extent of changes that a firm can realistically make. 2. Within companies, channels often are... View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
student recruiting he did at HBS. Lewis worked at several executive search firms and consulting companies, then worked for two decades at Accenture (formerly Andersen Consulting), where he was responsible for partner recruiting worldwide... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
- 24 Apr 2012
- First Look
First Look: April 24
content, psychometric validity, and relationships to outcomes of interest. Data extraction. We identified relevant articles using the search terms team, teamwork, work groups, or collaboration, in combination with survey or questionnaire.... View Details
Keywords: Carmen Nobel
- 01 Sep 2015
- News
The Business of Love
hours to “like” the prospect; if both opt-in, the couple is connected. There’s no browsing or searching for matches with Coffee Meets Bagel, an important differentiator for CEO Arum Kang, who describes her customer as a busy, professional... View Details
Keywords: April White
- 25 Sep 2007
- First Look
First Look: September 25, 2007
of the "long tail" principle argue that lower transaction and search costs will lead to a shift away from hit content and cause more fragmentation in consumers' choices. This perspective is in sharp contrast with the more... View Details
Keywords: Martha Lagace
- 01 Apr 1998
- News
World Class Learning
HBS, in which two-thirds of the student body are members. Their activities, which are open to the entire HBS community, range from running conferences to leading study trips abroad and from organizing major social events to sponsoring... View Details
Keywords: Eileen K. McCluskey
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- Web
Terms of Use - HBS Online
5. Profane, pornographic, obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distribution of wage offers is not stationary so... View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services