Societal Marketing - Publications - Faculty & Research

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Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School

draws on community members to execute the idea. Context : The conditions (i.e., regulatory, tax, political) are favorable. Market need, size of opportunity, competitive landscape, and potential risks are identified and manageable.... View Details

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details

Keywords: Martha Lagace

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

investing billions of dollars and tens of thousands of employees and contractors to implement it. The market capitalization of the company dropped over $100 billion in one day, now roughly back to the pre-crisis level. At the same time,... View Details

Keywords: by George Riedel

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

15 Feb 2011
First Look

First Look: Feb. 15

trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market participants' efforts to legitimize commerce and resolve a jurisdictional dispute. Building on literature... View Details

Keywords: Sean Silverthorne

05 Mar 2020
News

Green Light

country’s leafy greens are produced in Arizona or California, according to the states' Leafy Green Marketing Agreement, and transportation to New England can take weeks; FreshBox being able to offer Massachusetts consumers a locally grown... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

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10 Jan 2005
Research & Ideas

How to Put Meaning Back into Leading

have been engaging in research examining the linkage between meaning and economic life. Through informal discussions, we came to understand that while our methods were different, we were each absorbed in trying to answer similar questions. Among them are: How can... View Details

Keywords: by Martha Lagace

01 Jun 2014
News

What’s Next

marketing is huge now, but I learned very little about that when I was a student. Can HBS provide more opportunities for alumni to stay in permanent beta and continuously grow as leaders in today's dynamic and fast-changing world? Anubhav... View Details

Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2018
News

June 2018 Alumni and Faculty Books

the largest segment of the world’s economy and also the largest health system on the planet. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing View Details

01 Dec 2007
News

How Business Schools Lost Their Way

managerialism, do business schools retain any genuine academic or societal mission? Having participated, inadvertently or not, in the wholesale discrediting of American management that flowered during the rise of investor capitalism in... View Details

Keywords: Roger Thompson; Abraham Zaleznik; Business Schools & Computer & Management Training; Educational Services

Web

Past Issues - Alumni

Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open View Details

14 Feb 2012
First Look

First Look: February 14

structuring social sector management programs in order to educate cross-sector leaders capable of addressing critical societal problems. Organizational Errors: Directions for Future Research Authors:Paul S. Goodman, Rangaraj Ramanujam,... View Details

Keywords: Carmen Nobel

Web

2022 Symposium - Race, Gender & Equity

having served on a number of important policy committees. Dean Khurana has also written extensively about the CEO labor market and business education. He has co-edited “The Handbook for Leadership Theory and Practice” and “The Handbook... View Details

September 2021 (Revised November 2022)
Case

Community Solutions

By: Brian Trelstad and Tom Quinn

Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details

Keywords: Change; Change Management; Disruption; Transformation; Communication; Communication Strategy; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Social Entrepreneurship; Ethics; Values and Beliefs; Capital Budgeting; Capital Markets; Country; Government Administration; Government Legislation; Housing; Disruptive Innovation; Innovation and Invention; Innovation Strategy; Knowledge Sharing; Leading Change; Resource Allocation; Mission and Purpose; Performance Evaluation; Performance Improvement; Philanthropy and Charitable Giving; Opportunities; Social Enterprise; Nonprofit Organizations; Human Needs; Public Opinion; Social Issues; Societal Protocols; Poverty; Welfare; Well-being; System; Equality and Inequality; Consulting Industry; Real Estate Industry; United States; New York (city, NY); Florida; Texas