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Show Results For
- All HBS Web
(7,106)
- People (20)
- News (1,093)
- Research (4,793)
- Events (29)
- Multimedia (23)
- Faculty Publications (3,290)
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- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- Teaching Interest
Technology and Operations Management
This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the implications for companies... View Details
Keywords: by Lane Lambert
- December 2007 (Revised April 2008)
- Exercise
The Elcer Products Transaction: Confidential Information for Pearl Equity Partners
In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Pearl Equity Partners management role. Challenges... View Details
Keywords: Negotiation
Sebenius, James K. "The Elcer Products Transaction: Confidential Information for Pearl Equity Partners." Harvard Business School Exercise 908-031, December 2007. (Revised April 2008.)
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details
- July 1989 (Revised October 1992)
- Case
Air Products and Chemicals, Inc.: MIS Reorganization (A)
As a part of the Management Information Services (MIS) Division's evolution, it was planned to distribute all systems development and applications (SD&S) activities and resources (assets and personnel) from the central MIS Division to the operating areas by October... View Details
Balaguer, Nancy S. "Air Products and Chemicals, Inc.: MIS Reorganization (A)." Harvard Business School Case 190-015, July 1989. (Revised October 1992.)
- 22 Feb 2010
- Research & Ideas
Manager Visibility No Guarantee of Fixing Problems
intense and substantive actions is much more productive in creating a climate where it's clear that the manager is concerned enough to improve the systems." Of the 20 hospitals that participated in the... View Details
- June 2014 (Revised October 2015)
- Case
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details
Keywords: Convertible Debt; Uncertainty; Competition; Startup; China; Supply & Demand; Growth; Rare Earth Minerals; Discounted Cash Flows; Mining; Payoff Diagrams; Option Pricing; Capital Budgeting; Capital Structure; Cash Flow; Financial Strategy; Market Entry and Exit; Vertical Integration; Valuation; Metals and Minerals; Industrial Products Industry; Industrial Products Industry; Canada; California
Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Financing the Production of Rare Earth Minerals (A)." Harvard Business School Case 214-054, June 2014. (Revised October 2015.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- February 2025
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- Research Summary
Managing in the Creative Economy
In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
How's this for a mission statement: We make crummy products for non-consumers. But if you think that's the idea for an "F" paper in business school, you haven't been paying attention to success stories ranging from Henry Ford's... View Details
Keywords: by Sean Silverthorne
- 16 Jan 2013
- Research & Ideas
The Messy Link Between Slave Owners and Modern Management
data to calculate punishment, meting out whippings according to how many pounds each picker fell short. Similar incentive plans reappeared in early twentieth-century factories, with managers dangling the promise of cash rewards if their... View Details
Keywords: by Katie Johnston
- February 2012
- Article
Management Practices across Firms and Countries
By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
- 2011
- Working Paper
Management Practices Across Firms and Countries
By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing, American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Business Ventures; Public Sector; Private Sector; Country; Performance; Motivation and Incentives
Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices Across Firms and Countries." Harvard Business School Working Paper, No. 12-052, December 2011.
- 2008
- Working Paper
Product Development and Learning in Project Teams: The Challenges are the Benefits
By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
- 2013
- Dictionary Entry
Technology and Innovation Management
By: Elizabeth J. Altman, Frank Nagle and Michael L. Tushman
The goal of this annotated bibliography on technology and innovation is to organize and present the most important literature relevant to a scholar seeking to understand and advance the field. It includes articles that are highly-cited and foundational pieces, as well... View Details
Keywords: Technology; Technological Change; Innovation Streams; Organizational Evolution; Executive Leadership; Organizational Architecture; Information Technology; Technological Innovation; Innovation and Management; Organizational Change and Adaptation; Leadership; Organizational Design
Altman, Elizabeth J., Frank Nagle, and Michael L. Tushman. "Technology and Innovation Management." In Oxford Bibliographies: Management, edited by Ricky W. Griffin. New York: Oxford University Press, 2013. Electronic.
- March 2000
- Exercise
Developing Products on Internet Time: A Process Design Exercise
By: Stefan H. Thomke
This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details
Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition
Thomke, Stefan H. "Developing Products on Internet Time: A Process Design Exercise." Harvard Business School Exercise 600-121, March 2000.
- March 2006
- Module Note
Managing Innovation in an Uncertain World
Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course... View Details