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- Faculty Publications (58)
Show Results For
- All HBS Web (358)
- Faculty Publications (58)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how companies continue to... View Details
Keywords: by Martha Lagace
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
everything that the business needs, from raising financing, to customer interactions, to sales and marketing, to product development. It’s a challenge to be able to cover, as an individual and even as a small team, all those bases, and... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2010
- News
Sole Mates
production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
financial performance, such as through increased revenues for green products or decreased costs through greater energy efficiency? Which ESG topics represent risks and cause spending to protect against the downside in terms of the... View Details
Keywords: by Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
and innovation tend to be used interchangeably, but when it comes to novel ideas in business, they are not necessarily the same thing. "Creativity and innovation are different stages in the same process," says Professor Teresa M. Amabile. "Creativity is... View Details
Keywords: by Michael Blanding
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
will have to grow, says NFL executive vice president Eric Grubman (MBA 1987). A 10-year veteran of the league, who in 2013 was ranked the ninth most powerful man in the NFL by Sports Illustrated, Grubman says the league must add millions... View Details
- 16 Apr 2013
- First Look
First Look: April 16
Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Tedlow, a noted business historian on the HBS faculty and the MBA class of 1949 Professor of Business Administration. His latest book (Andy Grove: The Life and Times of an American) is a biography of Andy Grove, a founding father of Intel, which has gone from startup... View Details
- 18 Mar 2014
- First Look
First Look: March 18
entrepreneurial firms explicitly devoted to making a profitable business out of conserving and returning valuable resources to productive use, while maintaining public sanitation and in many cases offering nascent environmental... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
increases from the arrangement, but critics claim Google would be the ultimate winner by consolidating more power in the market. Edelman prepared the remarks for a June 27, 2008, hearing, which was later rescheduled. Here is the prepared testimony: Chairman Conyers,... View Details
- 08 Jul 2014
- First Look
First Look: July 8
Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success-and yet the matter gets short shrift in most boardrooms, consistently View Details
Keywords: Carmen Nobel
- 01 Sep 2010
- News
RX for Change
employs 9,000 people and ranks as Georgia’s largest, most comprehensive health system. Under consideration this day is a proposal to add specialists — known as neurohospitalists — to manage care for patients with disorders such as stroke.... View Details
- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
- 11 Oct 2016
- First Look
October 11, 2016
counterparts, Hamilton was an unlikely candidate for success on Broadway. The trio needed to decide which of two popular routes was best to bring their new musical to Broadway: either take the production straight to Broadway in a “cold... View Details
Keywords: Sean Silverthorne
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
design; 27 proven “plays” from the UXReactor playbook to put concepts into practice, and game planning examples to execute at different levels of an organization. A comprehensive and practical book for business leaders, design leaders, View Details
- Web
Print View - Course Catalog
innovation ecosystems outside of the United States. Most startups will be Series B or Series C and have developed a product or service. The companies will be across a variety of sectors including cybersecurity, big data, life sciences,... View Details
- Web
Dean Srikant Datar’s 2024 Commencement Remarks | About
society—lifting millions of people out of poverty and providing valuable products and services that have improved standards of living around the world. Across all your courses, you’ve had to consider how you, too, can be a leader who... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
thousand hours in the F/A-18 Hornet. Flying from the USS Harry S. Truman during the Iraq campaign, he was in charge of fifteen to twenty other pilots and was awarded the Air Medal and two Navy Commendations for combat valor. Lloyd’s of London View Details