Publications

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

aspect. But as Tim Cook wrote in his letter, jeopardizing customer security is a slippery slope. Q: So is the cost not just to Apple but to the e-commerce industry prohibitive here? A: It’s a strange situation from Apple’s point of view. They’ve told their View Details

Keywords: Re: Sunil Gupta; Technology

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

relationship caused her hair to thin. Breedlove found a product that revitalized it, and started selling the tonic, leaning hard on family and friends for labor and customers. “I was convinced it would be a success,” she said of the... View Details

Keywords: by Avery Forman

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry

07 Jul 2015
First Look

First Look: July 7, 2015

Publications June 2015 Science Financing Experiments By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49313 July-August 2015 Harvard Business Review View Details

Keywords: Sean Silverthorne

Web

Great American Business Leaders of the 20th Century - Leadership

Edward T. Bedford Corn Products Refining Company, 1906–1930 Edward J. Bednarz Pinkerton's, 1967–1979 Olive Ann M. Beech Beech Aircraft Corporation, 1950–1968 Eugene N. Beesley Eli Lilly & Company, 1969–1973 Hernand Behn International... View Details

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

May 1997 (Revised May 2004)
Case

Reto S.A.

By: William J. Bruns Jr.

A company must decide whether to acquire new equipment to offer a new product line. The question is whether equipment will meet return on investment targets considering depreciation and taxation of profits. The equipment is acquired, but one year later better equipment... View Details

Keywords: Machinery and Machining; Cost; Investment Return; Manufacturing Industry

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

For many decades, corporate research and development has been pretty much an "inside job." The road to innovative new products and services began and ended with a company's internal R&D. But according to HBS assistant... View Details

Keywords: by Jim Aisner

March 1994 (Revised November 1994)
Case

Komatsu Ltd. (A): Target Costing System

Komatsu, a leading manufacturer of construction equipment, seeks to expand aggressively through the 1990s. Key to its competitiveness is a strict adherence to target costs throughout the product development process. Komatsu conducts several design-for-manufacturability... View Details

Keywords: Cost; Machinery and Machining; Expansion; Product Development; Manufacturing Industry

09 Aug 2011
First Look

First Look: August 9

value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced. In essence, BPS is a... View Details

Keywords: Sean Silverthorne

January 1995 (Revised November 2021)
Case

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details

Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland

26 Apr 2023
In Practice

Is AI Coming for Your Job?

experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people’s jobs changed, and they were able to use new tools to become more View Details

Keywords: by Kristen Senz; Technology

17 Jan 2017
Blog Post

2017 Harvard Startup Fair

Are you a startup looking for talent? For the seventh straight year, Harvard is hosting the Startup Career Fair to showcase innovative startups developing diverse new products and ideas. This Fair is a recruiting opportunity for startups... View Details

Keywords: All Industries

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

work done," says Edmondson, the Novartis Professor of Leadership and Management. “Teaming is the engine of organizational learning.” The problem: Stable teams that plan first and execute later are increasingly infeasible in the... View Details

Keywords: by Maggie Starvish

March 1990
Case

Lehrer McGovern Bovis, Inc. (Abridged)

By: Steven C. Wheelwright

Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details

Keywords: Entrepreneurship; Operations; Construction; Growth Management; Quality; Competition; Problems and Challenges; Performance Productivity; Management Analysis, Tools, and Techniques; Construction Industry