Publications

SSRN

Read Now

Web

the Art of American Advertising - Advertising Products

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets Advertising View Details

June 2010 (Revised August 2010)
Case

Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference

Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They... View Details

Keywords: Information Technology; Entrepreneurship; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Product Development; Information Technology Industry; Health Industry; United States

2020
Working Paper

The Effects of Hierarchy on Learning and Performance in Business Experimentation

By: Sourobh Ghosh, Stefan Thomke and Hazjier Pourkhalkhali

Do senior managers help or hurt business experiments? Despite the widespread adoption of business experiments to guide strategic decision-making, we lack a scholarly understanding of what role senior managers play in firm experimentation. Using proprietary data of live... View Details

Keywords: Experimentation; Innovation; Search; New Product Development; Innovation and Invention; Organizational Design; Learning; Performance

Read Now

2017
Working Paper

Business and Green Knowledge Production in Sweden 1960s–1980s

By: Ann-Kristin Bergquist and Kristina Söderholm

This working paper contributes to the burgeoning historical literature that has transformed our understanding about the relationship between big business and the environmental regulation. Previously, it was believed that corporate managers resisted the extra costs... View Details

Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Business and Government Relations; Research and Development; History; Sweden

SSRN

Read Now

03 Jan 2013
News

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

March 2011
Teaching Note

TopCoder (A): Developing Software through Crowdsourcing (TN)

By: Karim R. Lakhani and Eric Lonstein

Teaching Note for 610032. View Details

Keywords: Business Model; Collaborative Innovation and Invention; Applications and Software; Product Development; Competition; Internet and the Web; Problems and Challenges; Perspective; Information Technology Industry; Service Industry

2012
Other Unpublished Work

Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

By: Laura Alfaro and Maggie X. Chen

The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details

Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry

May–June 1993
Article

Real-World R&D: Jumping the Product Generation Gap

By: Marco Iansiti

Keywords: Research and Development; Product

Find at Harvard

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the implications for companies... View Details

Keywords: by Lane Lambert

November 2006 (Revised March 2007)
Case

Lifan Group - Automobile Production in China

By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details

Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China

June 2010
Case

FoldRite Furniture Company: Planning to Meet a Surge in Demand

By: Steven C. Wheelwright and Afarin Bellisario

Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details

Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Growth Management; Production; Logistics; Order Taking and Fulfillment; Business Strategy; Consumer Products Industry; Consumer Products Industry; United States; Europe

21 Nov 2014
News

Teaching Hospitals Are the Best Place to Test Health Innovation

Keywords: health care; innovation; product development; collaboration; efficiency; Hospitals; Health, Social Assistance

June 2019 (Revised August 2024)
Module Note

Purpose Brands

By: Rory McDonald, Clayton M. Christensen and Shaye Roseman

Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details

Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development

January 2015 (Revised April 2015)
Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An

Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details

Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning

2020
Chapter

Ethical Business, Corruption and Economic Development in Comparative Perspective

By: Janet Hunter and G. Jones

This chapter contextualises the drivers of corruption in Turkish business through comparisons with Japan and India in the late 19th century. It identifies the developmental state as a common driver of corruption. Catching up by using extensive state intervention had... View Details

Keywords: Corruption; Crime and Corruption; Economic Growth; Turkey; Middle East; Central Asia; Japan; India

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 View Details

Keywords: by Sean Silverthorne

August 1994 (Revised May 1997)
Case

Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details

Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry