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  • All HBS Web  (17,243)
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  • August 2017 (Revised December 2018)
  • Case

Tamarin App: Natural Language Processing

By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details
Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning
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Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
  • 2006
  • Working Paper

Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and... View Details
Keywords: Supply Chain Management; Planning
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Oliva, Rogelio, and Noel Watson. "Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning." Harvard Business School Working Paper, No. 07-001, July 2006. (Revised October 2006, July 2008, February 2009.)
  • 01 Oct 2013
  • Working Paper Summaries

Organizational Factors that Contribute to Operational Failures in Hospitals

Keywords: by Anita L. Tucker, W. Scott Heisler & Laura D. Janisse; Health
  • 1995
  • Book

Business Policy: Managing Strategic Processes

By: Joseph L. Bower, Christopher A. Bartlett, Hugo Uyterhoeven and Richard E. Walton
Keywords: Policy; Management; Strategy
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Bower, Joseph L., Christopher A. Bartlett, Hugo Uyterhoeven and Richard E. Walton, eds. Business Policy: Managing Strategic Processes. Chicago: Irwin, 1995.
  • July 1977
  • Article

Social Roles, Social Control and Biases in Social Perception Processes

By: L. D. Ross, T. M. Amabile and J. Steinmetz
To make accurate social judgments, an individual must both recognize and adequately correct for the self-presentation advantages or disadvantages conferred upon actors by their social roles. Two experiments using 120 undergraduates examined social perceptions formed... View Details
Keywords: Perception; Prejudice and Bias; Social Psychology; Judgments; Power and Influence; Status and Position; Situation or Environment
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Ross, L. D., T. M. Amabile, and J. Steinmetz. "Social Roles, Social Control and Biases in Social Perception Processes." Journal of Personality and Social Psychology 35, no. 7 (July 1977): 485–494.
  • August 2023 (Revised May 2024)
  • Case

Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

By: Satish Tadikonda and Amanda McEwen
The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
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Tadikonda, Satish, and Amanda McEwen. "Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations." Harvard Business School Case 824-018, August 2023. (Revised May 2024.)
  • June 1987 (Revised May 1992)
  • Case

Carolina Power & Light Co.: Customer and Operating Services Group

By: Frank V. Cespedes
Keywords: Customer Relationship Management; Energy Industry; United States
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Cespedes, Frank V. "Carolina Power & Light Co.: Customer and Operating Services Group." Harvard Business School Case 587-179, June 1987. (Revised May 1992.)
  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
  • December 1994
  • Case

Hewlett-Packard: Boeblingen Manufacturing Operation (BMO)

By: Patricia Bost, Robin Cooper and Robert S. Kaplan
Keywords: Cost Accounting
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Bost, Patricia, Robin Cooper, and Robert S. Kaplan. "Hewlett-Packard: Boeblingen Manufacturing Operation (BMO)." Harvard Business School Case 195-183, December 1994.
  • Video

5 Steps in the Change Management Process

  • September 1993 (Revised August 2011)
  • Supplement

ExtendSim® Simulation Exercises in Process Analysis, User's Guide

By: Roy D. Shapiro and Ann E. Gray
Designed to be used with ExtendSim Simulation Exercises in Process Analysis (A) and (B). Unadvertised per Case Records. View Details
Keywords: Management Practices and Processes
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Shapiro, Roy D., and Ann E. Gray. "ExtendSim® Simulation Exercises in Process Analysis, User's Guide." Harvard Business School Supplement 694-043, September 1993. (Revised August 2011.)
  • October 1988 (Revised April 1993)
  • Case

Seligram, Inc.: Electronic Testing Operations

Explores the obsolescence of a cost system when technology changes. In particular, it asks students to increase the number of cost center and allocation bases. The firm moves from a one-center, direct labor-hour system to a three-center, direct labor-hour and... View Details
Keywords: Technology; Cost Accounting; Change Management
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Cooper, Robin. "Seligram, Inc.: Electronic Testing Operations." Harvard Business School Case 189-084, October 1988. (Revised April 1993.)
  • 1991
  • Chapter

Innovation Processes in Multinational Corporations

By: S. Ghoshal and C. A. Bartlett
Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes
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Ghoshal, S., and C. A. Bartlett. "Innovation Processes in Multinational Corporations." In A Diagnostic Approach to Organizational Behavior. 3rd ed. Edited by Judith R. Gordon. Needham, MA: Allyn & Bacon, 1991.
  • Web

2+2 Application Process | MBA

2+2 Application Process The 2+2 program is a deferred admission process for current students, either in college or full-time master’s degree programs. 2+2 is comprised of at least two years of professional... View Details
  • 31 Jul 2024

Take30 Impact Series: Diverse Alumni in Marketing and PE Operations

Take 30 minutes out of your day to learn about how one alum is making an impact after HBS. We’ll touch on their experience as a student, their career path, and personal journey since graduating. On this episode, we feature Milagros... View Details
  • March 2004 (Revised January 2008)
  • Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • February 1999 (Revised June 2003)
  • Exercise

"Shad" Process Flow Design (C)

By: Roy D. Shapiro
Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details
Keywords: Production
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Shapiro, Roy D. "Shad" Process Flow Design (C). Harvard Business School Exercise 699-145, February 1999. (Revised June 2003.)
  • August 1993
  • Case

USAA: Business Process Review for the Great Lakes Region

By: James L. Heskett and Roger H. Hallowell
USAA proposes to develop a new set of processes for its property and casualty division. The case focuses on processes used in automobile claims. View Details
Keywords: Business Processes; Insurance Industry; United States
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Heskett, James L., and Roger H. Hallowell. "USAA: Business Process Review for the Great Lakes Region." Harvard Business School Case 694-024, August 1993.
  • 01 Nov 2020
  • News

Reinventing the Leader Selection Process

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