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    Best-selling and New Cases by Ben Esty

    Best-Selling (MOST POPULAR) Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • May 2016
    • Case

    The Inexorable Rise of Walmart? 1988—2016

    By: John R. Wells and Gabriel Ellsworth
    In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details
    Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville
    Related
    • November 1990 (Revised April 1999)
    • Case

    General Motors: Packard Electric Division

    By: Steven C. Wheelwright
    Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
    Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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    • February 2012 (Revised October 2013)
    • Case

    OpenIDEO

    By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
    The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and... View Details
    Keywords: Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand
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    • 07 Nov 2023
    • Research & Ideas

    When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

    Seeking a programming gig? Wear glasses and keep your laptop in frame if you want your profile picture to attract recruiters on hiring platforms. A new study finds freelancers are more likely to land work when they “look the part” for a particular job. But, as... View Details
    Keywords: by Scott Van Voorhis
    • March 1994 (Revised May 1994)
    • Case

    Lisa Benton (A)

    By: Linda A. Hill
    Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details
    Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry
    Related
    • July 1996 (Revised June 1998)
    • Case

    Gillette Indonesia

    By: John A. Quelch
    The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
    Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia
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    • 30 May 2013
    • News

    Big Data Lessons from Silicon Valley

    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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    • September 2018
    • Article

    Aggregation of Consumer Ratings: An Application to Yelp.com

    By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
    Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
    Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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    • February 1985
    • Case

    General Electric--Thermocouple Manufacturing (B)

    By: David A. Garvin
    Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
    Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
    Related
    • July 2023
    • Article

    Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

    By: Raghabendra P. KC, Vincent Mak and Elie Ofek
    We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details
    Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving
    Related
    • 19 Sep 2013
    • News

    Q & A with Professor John Deighton

    • August 2014 (Revised December 2015)
    • Case

    Showrooming at Best Buy

    By: Thales Teixeira and Elizabeth Anne Watkins
    Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details
    Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry
    Related
    • February 2020 (Revised April 2021)
    • Case

    StockX: The Stock Market of Things

    By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
    Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
    Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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    • December 2010 (Revised June 2014)
    • Supplement

    eBay Partner Network — slide supplement

    By: Benjamin Edelman
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
    Related
    • 05 Apr 2021
    • News

    Silly not to lock in gains of remote and flexi-work arrangements

    • June 2018
    • Case

    The Grommet in 2018

    By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
    The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details
    Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry
    Related
    • January 2013
    • Case

    Brannigan Foods: Strategic Marketing Planning

    By: John A. Quelch and James T. Kindley
    The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
    Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
    Related
    • September 2009 (Revised March 2015)
    • Case

    eBay Partner Network (A)

    By: Benjamin Edelman and Ian Larkin
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
    Related