Publications

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May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market and evaluates the importance of different design... View Details

Keywords: Dina Gerdeman

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia

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July 2011
Article

Kidney Paired Donation

By: C. Bradley Wallis, Kannan P. Samy, Alvin E. Roth and Michael A. Rees

Kidney paired donation (KPD) was first suggested in 1986, but it was not until 2000 when the first paired donation transplant was performed in the U.S. In the past decade, KPD has become the fastest growing source of transplantable kidneys, overcoming the barrier faced... View Details

Keywords: Philanthropy and Charitable Giving; Health Care and Treatment; Growth and Development Strategy; Success; Problems and Challenges; Programs; System; United States

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28 Sep 2010
First Look

First Look: September 28, 2010

3) disseminating knowledge created by socially relevant design throughout the profession. As a central actor and change agent in the profession, Public Architecture created The 1% Program, a national network... View Details

Keywords: Sean Silverthorne

April 2002 (Revised June 2003)
Case

News Corporation

By: Bharat N. Anand and Kate Attea

In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details

Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Journalism and News Industry; United States; Australia

19 Feb 2013
First Look

First Look: Feb. 19

dubbed "Fair and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for consumers, thus... View Details

Keywords: Sean Silverthorne

March 2006
Module Note

Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity

By: Alan D. MacCormack

Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details

Keywords: Innovation and Management; Problems and Challenges; Management Analysis, Tools, and Techniques; Projects; Opportunities; Risk and Uncertainty; Perspective; Value Creation; Networks; Alignment

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

product. De Beers also used a consolidation strategy by creating a Central Selling Organization with exclusive contracts with diamond sellers, and also developed a club for the world’s premier diamond buyers, such as Tiffany & Co.,... View Details

Keywords: by Jay Fitzgerald

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

1980s was that it lacked familiarity and networks within that country. Finally, and most important, Unilever had distinctive strengths in management. Unilever invested heavily in its management. It recruited some of the best available... View Details

Keywords: by Geoffrey Jones; Consumer Products

November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

June 2012
Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman

In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details

Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States

Teaching Interest

Business Opportunties in Climate Adaptation

By: John D. Macomber

This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

contactless curbside pickup options. Investors are helping shore up distribution networks by injecting cash into distributors to keep products flowing. Franchisees are being offered more generous payment terms. Every player in the fragile... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

2007
Book

America the Principled: 6 Opportunities for Becoming a Can-Do Nation Once Again

By: Rosabeth M. Kanter

This book draws on the author's multiple research projects and field observations to analyze problems facing the United States in recent years and to create an agenda for renewing American strengths through returning to core American principles—but in new ways suitable... View Details

Keywords: Values and Beliefs; Policy; Leadership; Civil Society or Community; Cooperation; United States