Media and Broadcasting Industry - Publications - Faculty & Research

Research Summary

Overview

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

15 Dec 2024
News

for Peanuts recounts how Lorenzo grew his empire from nothing and helped shape the airline industry as we know it. The son of Spanish immigrants, Lorenzo put himself through Columbia College by driving a... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

April 2004 (Revised September 2006)
Teaching Note

XM Satellite Radio (A) and (B) TN

By: David B. Godes and Elie Ofek

Teaching Note to (9-504-009) and (9-504-065). View Details

Keywords: Media and Broadcasting Industry

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Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

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01 Apr 2000
News

Student "Treks" Lead to Jobs and Opportunities

one-third of the HBS student body -- traveled to San Francisco and Silicon Valley as participants in the fifth annual WesTrek, an event organized by members of the High Tech and New View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

Cups, and the league’s capabilities as a diversified media company represented attractive elements for its prospective expanded U.S. broadcast presence. The case includes... View Details

Keywords: Dina Gerdeman

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

(sent in by class-notes secretaries) Games 1972J. Section A started our bingo game in the second term of our first year (1971). Cards had the names of roughly a third of the class (24 of 75) on them (5 each for B, I, G, and O View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Aug 1998
News

Spring Reunions: Milestones and Memories

reunion this year because "faith and meaning are about connections. And the connections I made with my B-School classmates are just about the most real I've ever made." Jeremy E. Verba (MBA '93) Jeremy Verba... View Details

Keywords: Eileen K. McCluskey

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

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May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

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08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social View Details

Keywords: by Michael Blanding; Consumer Products

Fast Answer

Black Business Leaders and Entrepreneurship

news publications, trade journals, newswires (e.g., Dow Jones, Reuters), and media programs. More article databases. View Details

Career Coach

Brent Brown

Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media View Details

Keywords: Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Retail; Sports; Clean Technology; Energy; Telecommunications; Technology

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm... View Details

Keywords: Sean Silverthorne

2019
Working Paper

How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS

By: James K. Sebenius

A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly... View Details

Keywords: Bargaining; Football; Negotiation; Sports; Media; Negotiation Tactics

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Fast Answer

Sustainable investing and ESG resources

Environmental. Sustainalytics
Sustainalytics provides environmental, social, and governance (ESG) research, ratings, and data. Data comes from a variety of sources, including company reports,... View Details

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

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06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details