Market For Ideas - Publications - Faculty & Research

2018
Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell

We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details

Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit

Citation

SSRN

Read Now

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

Citation

Educators

Purchase

09 Jan 2019
News

Why New England Needs New Ideas

In a recent piece in the Boston Globe Magazine, Professor Clay Christensen, Karen Dillon, a senior researcher at Christensen’s Institute for Disruptive Innovation, and Efosa Ojomo (MBA 2015), a research fellow at the Institute, use New... View Details

Keywords: New England

July 1993
Supplement

Ethics in Marketing

By: John A. Quelch

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

Citation

Purchase

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

05 Sep 2023
Blog Post

Solving Climate Change Starts with an Idea

from the oil and gas industry, former lawyers – and kept hearing the same thing: “I wish I had an idea for a startup to tackle climate change, because if I did, I’d throw myself all in. But I don’t. What... View Details

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

Citation

Educators

Purchase

11 Jul 2016
News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

June 1999
Teaching Note

Markets for Technology and the Returns on Research TN

By: Clayton M. Christensen

The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details

Keywords: Problems and Challenges; Research; Commercialization; Technology Adoption; Value

Citation

Purchase

21 Sep 2016
News

Ideas with Economic and Social Impact

Corporation (IFC) and the Organization for Economic Cooperation and Development (OECD). Her report, Financing High-Growth Firms, the Role of Angel Investors, written for and published by the OECD in 2011,... View Details

Dec 01 2016
Testimonial

Benefitting From a Rich Exchange of Ideas

April 1997
Article

Turnaround Time and Bottlenecks in Market Clearing: Decentralized Matching in he Market for Clinical Psychologists

By: A. E. Roth and X. Xing

Keywords: Markets; Health

Citation

Find at Harvard

Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The New Role View Details

August 2012 (Revised March 2014)
Technical Note

4M: Four-Markets Analysis for Emerging Economies

By: Eric Werker

This technical note describes a methodology for evaluating the political economy of business-government relations in an emerging or frontier economy. The note argues that there are not one but four markets in an emerging economy: the market of "rentiers" such as mining... View Details

Keywords: Frontier Markets; Emerging Markets

Citation

Educators

Purchase

March 1992 (Revised November 1993)
Background Note

Trading the Right to Pollute: Developing the Market for Pollution Allowances

By: Carliss Y. Baldwin

Examines the issues underlying the formation of the market for tradeable pollution allowances, following the requirement of Title IV of the 1990 Amendments to the Clean Air Act. Examines the implications that these trade the allowances hold for the U.S. electric... View Details

Keywords: Strategic Planning; Pollutants; Trade; Utilities Industry

Citation

Find at Harvard

02 Nov 2018
Blog Post

When Ideas Become Reality: Entrepreneurship at HBS

interesting startup ideas, I never felt like I had the oomph to get me from idea to reality. That was about to change. Building Confidence I came to HBS wanting to start my own thing – with the rough concept of AirBnB View Details

01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what... View Details

Keywords: faculty research

2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

Citation

Read Now