Knowledge Acquisition - Publications - Faculty & Research

Show Results For

← Page 17 of 331 Results

26 Feb 2008
First Look

First Look: February 26, 2008

way for higher rates of customer acquisition and higher rates of repeat purchasing among existing customers in the direct channels in the long term. Our results are based on intervention analysis with a treatment/control group design. We... View Details

Keywords: Martha Lagace

02 Oct 2015
News

The ‘F’ Word

information junkie, but I did generally know every answer to every nit-picking question that the higher-ups threw at me (e.g., the cost of capital at Playboy was 10 percent). I even developed a working knowledge of things as abstruse as... View Details

Keywords: Walt Disney Studios

15 Oct 2008
First Look

First Look: October 15, 2008

substantially expanded social value, but also pose unusually difficult challenges because the merging entities are often strikingly different in philosophy and operating styles as well as in scale. We examine three examples—Ben and Jerry's View Details

Keywords: Martha Lagace