Publications

2007
Book

Entrepreneurship in the Social Sector

By: Jane Wei-Skillern, James Austin, Herman Leonard and Howard Stevenson

"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details

Keywords: Entrepreneurship; Society

September–October 1998
Article

The Hidden Traps in Decision Making

By: John S. Hammond, Ralph L. Keeney and Howard Raiffa

Keywords: Decision Making

29 Dec 2014
Research & Ideas

Most Popular Articles and Research Papers of 2014

case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." The Manager in Red Sneakers Wearing the corporate... View Details

January 2010 (Revised March 2010)
Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu

What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details

Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan

February 2002 (Revised March 2003)
Case

Casuarinas Educational Corporation

By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib

Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details

Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru

2008
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

1995
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

Keywords: Mathematical Methods; Decision Making; Theory

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized... View Details

Keywords: by John Quelch; Retail

February 1974
Journal Article

Natural Selection of Life History Attibutes: An Analytical Approach

By: Robert S. Kaplan, Howard M. Taylor, Robert Gourley and Charles Lawrence

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

January 2006
Article

The Hidden Traps in Decision Making

By: Howard Raiffa, John S. Hammond and Ralph L. Keeney

Keywords: Decision Making