Publications

15 Aug 2006
First Look

First Look: August 15, 2006

Authors:Michael J. Roberts, Howard H. Stevenson, William A. Sahlman, Paul W. Marshall, and Richard G. Hamermesh, eds. Publication:New York: McGraw-Hill/Irwin, 2006 Abstract New Business Ventures and the Entrepreneur, 6th edition, is a... View Details

Keywords: Sean Silverthorne

12 Nov 2008
Research & Ideas

The Marketing of a President

fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details

Keywords: by John Quelch

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing in turbulence." How... View Details

Keywords: by Sean Silverthorne; Food & Beverage

2008
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

1995
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

Keywords: Mathematical Methods; Decision Making; Theory

January 2010 (Revised March 2010)
Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu

What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details

Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan

March 1983 (Revised November 1988)
Case

Michael Bregman

By: Howard H. Stevenson and Richard O. von Werssowetz

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details

Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

the background? How will change be achieved? What could go wrong? Will management save US health care? What do you think? To Read More: Atul Gawande, Big Med, The New Yorker, August 13 & 20, 2012, pp. 52-63. Paul C. Weiler, Howard W.... View Details

Keywords: by Jim Heskett; Health

January 2006
Article

The Hidden Traps in Decision Making

By: Howard Raiffa, John S. Hammond and Ralph L. Keeney

Keywords: Decision Making

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized... View Details

Keywords: by John Quelch; Retail

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

2007
Book

Entrepreneurship in the Social Sector

By: Jane Wei-Skillern, James Austin, Herman Leonard and Howard Stevenson

"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details

Keywords: Entrepreneurship; Society

September–October 1998
Article

The Hidden Traps in Decision Making

By: John S. Hammond, Ralph L. Keeney and Howard Raiffa

Keywords: Decision Making

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

than biting off more than they can chew at once. And they should keep in mind that sustainability goals will change over time. Edelman says his approach is "evolutionary, not revolutionary." IKEA CSO Steve Howard says, "You... View Details

Keywords: by Dina Gerdeman; Manufacturing

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

November 1994 (Revised January 1995)
Case

Wheeling and Dealing: The Zirconia GT

By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland

A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated. View Details

Keywords: Debates; Negotiation Tactics; Sales; Strategy