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  • March 1979 (Revised June 1983)
  • Background Note

Note on the Microwave Oven Industry

Describes the U.S. consumer market for microwave cooking products in 1978. A slowdown in market growth presents several strategy issues for industry participants. View Details
Keywords: Demand and Consumers; Consumer Products Industry; United States
Citation
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Buzzell, Robert D. "Note on the Microwave Oven Industry." Harvard Business School Background Note 579-185, March 1979. (Revised June 1983.)
  • 2009
  • Other Unpublished Work

When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

By: Santiago Mingo and Tarun Khanna
What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
Citation
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Mingo, Santiago, and Tarun Khanna. "When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry." 2009.
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 2013
  • Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details
Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America
Citation
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Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
  • December 2010 (Revised April 2013)
  • Case

Kepak and the Future of the Irish Beef Industry

By: David E. Bell, Damien P. McLoughlin and Mary Shelman
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details
Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Republic of Ireland
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Bell, David E., Damien P. McLoughlin, and Mary Shelman. "Kepak and the Future of the Irish Beef Industry." Harvard Business School Case 511-070, December 2010. (Revised April 2013.)
  • September 1972 (Revised April 1984)
  • Case

Crown Cork & Seal and the Metal Container Industry

By: Joseph L. Bower
Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details
Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry
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Bower, Joseph L. "Crown Cork & Seal and the Metal Container Industry." Harvard Business School Case 373-077, September 1972. (Revised April 1984.)
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry
Citation
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Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • Research Summary

Corporate Investment and Stock Market Listing: A Puzzle?

In joint work with John Asker and Alexander Ljungqvist, we investigate whether short-termism distorts the investment decisions of stock market listed firms. To do so, we compare the investment behavior of observably similar public and private firms using a new... View Details

  • March 2009 (Revised January 2010)
  • Background Note

The Newspaper Industry in Crisis

By: David J. Collis, Peter W. Olson and Mary Furey
This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details
Keywords: Business Model; Business History; Newspapers; Disruptive Innovation; Consumer Behavior; Business Strategy; Internet; Journalism and News Industry; Journalism and News Industry; Europe; United States
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Collis, David J., Peter W. Olson, and Mary Furey. "The Newspaper Industry in Crisis." Harvard Business School Background Note 709-463, March 2009. (Revised January 2010.)
  • 23 Oct 2018
  • Working Paper Summaries

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Keywords: by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu; Service
  • October 2003
  • Case

ABS Global

By: David E. Bell, Hal Hogan and Jose M. M. Porraz
ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to... View Details
Keywords: Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture and Agribusiness Industry; Australia
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Bell, David E., Hal Hogan, and Jose M. M. Porraz. "ABS Global." Harvard Business School Case 504-053, October 2003.
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on... View Details
Keywords: by Benson Shapiro
  • December 1980 (Revised July 1991)
  • Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
Keywords: Product Marketing; Manufacturing Industry; Manufacturing Industry
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
  • October 1995 (Revised January 1998)
  • Case

Heineken N.V.: Global Branding and Advertising

By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
  • 2007
  • Book

Global Accountabilities: Participation, Pluralism, and Public Ethics

By: Alnoor Ebrahim and Edward Weisband
This edited volume contributes analytical depth to the diverse debates on accountability in modern organizations. It explores the nature, forms and impacts of accountability efforts in civil society organizations, public and inter-governmental agencies, and private... View Details
Keywords: Ethics; Globalized Firms and Management; Corporate Accountability; Business and Government Relations
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Ebrahim, Alnoor, and Edward Weisband. Global Accountabilities: Participation, Pluralism, and Public Ethics. U.K.: Cambridge University Press, 2007.
  • March 1979 (Revised June 1985)
  • Case

Chain Saw Industry in 1974

By: Michael E. Porter
Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
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Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
  • January 2014
  • Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details

Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa
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Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
  • 2025
  • Working Paper

Pulp Friction: The Value of Quantity Contracts in Decentralized Markets

By: Olivier Darmouni, Simon Essig Aberg and Juha Tolvanen
Firms in decentralized markets often trade using quantity contracts, agreements that specify quantity prior to the point of sale. These contracts are valuable because they provide quantity assurance, as trading frictions could prevent a buyer and seller from matching... View Details
Keywords: Decentralized Markets; Trading Frictions; Market Structure; Transaction Costs; Contracts; Market Transactions; Pulp and Paper Industry
Citation
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Darmouni, Olivier, Simon Essig Aberg, and Juha Tolvanen. "Pulp Friction: The Value of Quantity Contracts in Decentralized Markets." Working Paper, May 2025.
  • February 2004 (Revised November 2004)
  • Case

Note on Home Video Game Technology and Industry Structure (Abridged)

Part of a series on the home video game industry that illustrates the underlying economics and competitive dynamics of the industry. Provides general information about the industry. View Details
Keywords: Technology; Competitive Advantage; Competitive Strategy; Supply and Industry; Video Game Industry
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Coughlan, Peter J. "Note on Home Video Game Technology and Industry Structure (Abridged)." Harvard Business School Case 704-488, February 2004. (Revised November 2004.)
  • October 2015 (Revised November 2016)
  • Background Note

'World-Class' Universities: Rankings and Reputation in Global Higher Education

By: William C. Kirby and Joycelyn W. Eby
Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a... View Details
Keywords: Rankings; University Faculty; University Curriculum; University Administration; Higher Education; Education Industry
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Kirby, William C., and Joycelyn W. Eby. "'World-Class' Universities: Rankings and Reputation in Global Higher Education." Harvard Business School Background Note 316-065, October 2015. (Revised November 2016.)
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