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Show Results For
- All HBS Web
(4,394)
- People (6)
- News (966)
- Research (2,716)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,708)
- Web
Faculty - Creating Emerging Markets
markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw James Mwangi Sunil Bharti Mittal Devi... View Details
Business of Emerging Markets
of the palm oil cluster in Malaysia and Indonesia and its global implications for corporations, governments, and individual actors, especially in emerging economies. I’ve also reframed key ideas and theoretical contributions underlying my... View Details
- 1992
- Article
2000-nen no Global Marketing: Motomerareru Paradox no Taigen (Global Marketing in the Year 2000: the Need to Embody Paradox)
By: Hirotaka Takeuchi
- 05 Mar 2012
- News
What the U.S. Has in Common with Emerging Markets
Beauty Imagined: A History of the Global Beauty Industry
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details
- 26 Sep 2014
- News
How to market brand Beyoncé
- Web
Events - Creating Emerging Markets
Events CEM hosts international conferences in-person and online. Our events in Boston, Mumbai, and Santiago have attracted prominent scholars, archivists, and practitioners in the respective regions. Mar 18 18-19 MAR 2024 Boston, MA Oral History and Business in the... View Details
- 24 May 2005 - 27 May 2005
- Lecture
Why Free Markets Must Be Fair." Keynote speaker. "6th Global Forum on Reinventing Government: Toward Participatory and Transparent Governance
By: Lynn S. Paine
Paine, Lynn S. Why Free Markets Must Be Fair." Keynote speaker. "6th Global Forum on Reinventing Government: Toward Participatory and Transparent Governance. Lecture at the Global Forum on Reinventing Government, South Korea Ministry of Government Administration and Home Affairs, Seoul, South Korea, May 24–27, 2005.
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating View Details
- Fast Answer
Real estate: emerging markets
Frank
Reports on specific residential and commercial markets including global reports on the city and country level. Their View Details
Reports on specific residential and commercial markets including global reports on the city and country level. Their View Details
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- 15 Apr 2017
- News
Bringing Markets to Myanmar
Dan Morrell: Talk to me about the situation that you saw when you walked into Myanmar. What was the state of the country? What were the signals that were coming from government at that point? David Brunell: Interesting question. I flew into Myanmar in July 2015. View Details
- 27 Mar 2014
- News
From Marx to Marketing
play in helping the former Soviet states become integrated into the global economy. Vlachoutsicos would become a key player in that process. Beginning as far back as 1956, as a partner at his family business Ch. Vlachoutsicos Enterprises,... View Details
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- Web
Blog - Creating Emerging Markets
Future of Green Building Lynn Schenk and Maxim Pike Harrell 17 Nov 2022 Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale Maxim Pike Harrell 14 Dec 2022 Creating... View Details
- 2009
- Chapter
The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism
By: Rawi Abdelal and John G. Ruggie
In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
for faculty members or help them pursue a particular avenue of inquiry across regions. More recently, the responsibilities of HBS global outposts have expanded to include helping to facilitate student immersions in a variety of View Details
Keywords: Jennifer Gillespie