Behind the Scenes of Writing a Case Study: How can start-ups in emerging markets compete against established global giants?

Professor Ramon Casadesus-Masanell and Khalid Al Omran discuss Professor Casadesus-Masanell’s recent series of case studies on Maestro Pizza, a company that opened its first store in 2013 in Riyadh and offered affordable high-quality pizzas. Maestro grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. Professor Ramon Casadesus-Masanell and Khalid Al Omran reflect on Al Omran’s journey with Maestro and his experience of participating in an HBS case study.