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  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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  • 02 Jul 2013
  • First Look

First Look: July 2

science and materials company, entered a partnership with the World Food Programme (WFP) to combat hidden hunger around the world by providing micronutrient solutions. The case investigates the unexpectedly large impact the partnership... View Details
Keywords: Anna Secino
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly applicable. Our excerpt from the... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

competitive troubles experienced by other food companies such as Barilla in the home country. Like many national brands in Italy, Barilla was being squeezed by private-label products—store brands that had been created in response to... View Details
Keywords: by Maggie Starvish; Food & Beverage; Food & Beverage; Food & Beverage
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details
Keywords: by Christina Pazzanese
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. Purchase this case:... View Details
Keywords: Martha Lagace
  • 12 Apr 2016
  • First Look

April 12, 2016

Abstract—Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2016
  • First Look

March 29, 2016

customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period.... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2014
  • Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an online... View Details
Keywords: by Sean Silverthorne; Retail; Retail; Retail
  • 20 May 2008
  • First Look

First Look: May 20, 2008

raises topics of fund selection and investing in country-specific funds such as Mexico. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208097 Patel Food and Chemicals Private Limited (A) Harvard... View Details
Keywords: Martha Lagace
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

than corporate managers who are trying to move money from "cash cows" to "growth businesses." Q: It sounds like supermarkets and chain stores are starting to dominate wine distribution—Costco is one of the largest wine View Details
Keywords: by Manda Salls; Food & Beverage; Food & Beverage; Food & Beverage
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

a second is, how much will overall demand increase—since, now that it's legal, you'll have people demanding it who wouldn't have demanded it before." Early indications are that demand is there—and growing. Despite tight regulation, between January and July the... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 2007
  • Working Paper

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Retail Industry
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  • 2013
  • Article

Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews

By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details
Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Retail Industry; Retail Industry; Retail Industry
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  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • March 2018 (Revised March 2018)
  • Supplement

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Retail Industry; United States; California; Napa Valley
Related
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

more localized products coupled with licensing agreements linked to specific movie franchises might be an option, but an expensive one. The company also had to consider that "diminishing play time and the threat of a disruptive... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

of the costliest, according to an analysis of microdata from large retailers by Harvard Business School Professor Alberto Cavallo. In a forthcoming article in the Journal of Monetary Economics, Cavallo and coauthor Oleksiy Kryvtsov,... View Details
Keywords: by Ana Elena Azpúrua

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