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      Effective ManagersRemove Effective Managers →

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      • September 12, 2017
      • Article

      What's the Right Kind of Bonus to Motivate Your Sales Force?

      By: Doug J. Chung and Das Narayandas
      Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is it... View Details
      Keywords: Compensation and Benefits; Motivation and Incentives; Salesforce Management
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      Chung, Doug J., and Das Narayandas. "What's the Right Kind of Bonus to Motivate Your Sales Force?" Harvard Business Review (website) (September 12, 2017).
      • Article

      Channel Integration, Sales Dispersion, and Inventory Management

      By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos
      We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a... View Details
      Keywords: Retail Operations; Online Retail; Channel Integration; Sales Dispersion; Long Tail; Empirical Operations; Inventory Management; Omnichannel Retail; Marketing Channels; Integration; Sales; Logistics; Operations; Management; Retail Industry
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      Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos. "Channel Integration, Sales Dispersion, and Inventory Management." Management Science 63, no. 9 (September 2017): 2813–2831.
      • 2017
      • Book

      The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

      By: Tsedal Neeley

      For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

      Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States
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      Neeley, Tsedal. The Language of Global Success: How a Common Tongue Transforms Multinational Organizations. Princeton, NJ: Princeton University Press, 2017.
      • September 2017
      • Article

      The Real Effects of Capital Controls: Firm-Level Evidence from a Policy Experiment

      By: Laura Alfaro, Anusha Chari and Fabio Kanczuk
      Emerging-market governments adopted capital control taxes to manage the massive surge in foreign capital inflows in the aftermath of the global financial crisis. Theory suggests that the imposition of capital controls can drive up the cost of capital and curb... View Details
      Keywords: Capital Controls; Discriminatory Taxation; International Investment Barriers; Exports; Debt; Cost of Capital; Taxation; Investment; Borrowing and Debt; Equity; Brazil
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      Alfaro, Laura, Anusha Chari, and Fabio Kanczuk. "The Real Effects of Capital Controls: Firm-Level Evidence from a Policy Experiment." Journal of International Economics 108 (September 2017): 191–210. (Also see NBER Working Paper 20726. See comment in Brookings Series: The Hutchins Roundup. See also, feature in NBER Digest March 2015 issue. )
      • September–October 2017
      • Article

      Why Do We Undervalue Competent Management?: Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence

      By: Raffaella Sadun, Nicholas Bloom and John Van Reenen
      A recurring message in business education is that you can’t compete on the basis of management processes because they’re easily copied. Operational effectiveness is table stakes in the competitive universe, it is often assumed, and thus cannot serve as a sustainable... View Details
      Keywords: Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Performance Effectiveness
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      Sadun, Raffaella, Nicholas Bloom, and John Van Reenen. "Why Do We Undervalue Competent Management? Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence." Harvard Business Review 95, no. 5 (September–October 2017): 120–127. (Winner of 59th Annual HBR McKinsey Award.)
      • August 2017 (Revised November 2017)
      • Case

      Accounting for Political Risk at AES

      By: Gerardo Pérez Cavazos and Suraj Srinivasan
      As a global energy generating company, AES frequently faces challenges from political changes and instability. This is exacerbated by the fact that in many instances AES' primary customer is the government, which is also in charge of law-making. For example, AES'... View Details
      Keywords: Political Risk; Asset Impairment; Risk Factors; Fair Value; Fair Value Accounting; Financial Reporting; Financial Statements; Energy Industry; Bulgaria; Dominican Republic; United States; Venezuela
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      Pérez Cavazos, Gerardo, and Suraj Srinivasan. "Accounting for Political Risk at AES." Harvard Business School Case 118-023, August 2017. (Revised November 2017.)
      • 2017
      • Working Paper

      The Effects of Media Slant on Firm Behavior

      By: Vishal P. Baloria and Jonas Heese
      The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
      Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions
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      Baloria, Vishal P., and Jonas Heese. "The Effects of Media Slant on Firm Behavior." Harvard Business School Working Paper, No. 18-015, August 2017.
      • August 2017 (Revised September 2018)
      • Case

      Audubon in 2017: The Turnaround

      By: V. Kasturi Rangan
      The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details
      Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation
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      Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
      • August 2017 (Revised July 2018)
      • Case

      MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

      By: Elie Ofek and Amanda Dai
      In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
      Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
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      Ofek, Elie, and Amanda Dai. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Case 518-031, August 2017. (Revised July 2018.)
      • August 2017
      • Article

      Incentives versus Reciprocity: Insights from a Field Experiment

      By: Doug J. Chung and Das Narayandas
      We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
      Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Salesforce Management; Compensation and Benefits
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      Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Journal of Marketing Research (JMR) 54, no. 4 (August 2017): 511–524. (Lead article.)
      • August 2017
      • Article

      Teaching Versus Living: Managerial Decision Making in the Gray

      By: Eugene F. Soltes
      Preparing students for the consequential ethical decisions that they will face in their careers is among the most difficult tasks of management education. I describe some of these challenges based on my book Why They Do It: Inside the Mind of the White-Collar... View Details
      Keywords: Ethics; Organizational Culture; Business Education
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      Soltes, Eugene F. "Teaching Versus Living: Managerial Decision Making in the Gray." Special Issue on Behavioral Ethics. Journal of Management Education 41, no. 4 (August 2017): 455–468.
      • 2017
      • Working Paper

      Business History, the Great Divergence and the Great Convergence

      By: Geoffrey Jones
      This working paper provides a business history perspective on debates about the Great Divergence, the rise of the income gap between the West and the Rest, and the more recent Great Convergence, which has seen a narrowing of that gap. The literature on the timing and... View Details
      Keywords: Business History; Economics; History; Wealth and Poverty; Developing Countries and Economies; Economic Growth
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      Jones, Geoffrey. "Business History, the Great Divergence and the Great Convergence." Harvard Business School Working Paper, No. 18-004, July 2017.
      • Article

      Managing Climate Change: Lessons from the U.S. Navy

      By: Forest Reinhardt and Michael W. Toffel
      The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars in assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand... View Details
      Keywords: Climate Change; Environment; Military; Disaster Relief; Refugees; Environmental Impact; Environmental Strategy; Sustainability; Energy; Energy Conservation; Energy Sources; Energy Generation; Globalization; Innovation and Invention; Leadership; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Supply Chain; Operations; Logistics; Infrastructure; Strategy; Environmental Sustainability; Service Industry
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      Reinhardt, Forest, and Michael W. Toffel. "Managing Climate Change: Lessons from the U.S. Navy." Harvard Business Review 95, no. 4 (July–August 2017): 102–111.
      • 2017
      • Article

      Scaling: Organizing and Growth in Entrepreneurial Ventures

      By: Alicia DeSantola and Ranjay Gulati
      Entrepreneurial ventures face unique challenges related to growth, particularly in the management of internal organizations. Progress on understanding these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify... View Details
      Keywords: Growth and Development; Organizational Change and Adaptation
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      DeSantola, Alicia, and Ranjay Gulati. "Scaling: Organizing and Growth in Entrepreneurial Ventures." Academy of Management Annals 11, no. 2 (2017): 640–668.
      • July 2017
      • Article

      What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?

      By: Kenneth A. Froot, Namho Kang, Gideon Ozik and Ronnie Sadka
      We develop real-time proxies of retail corporate sales from multiple sources, including approximately 50 million mobile devices. These measures contain information from both the earnings quarter (within quarter) and the period between that quarter's end and the... View Details
      Keywords: Announcements; Business Earnings; Sales; Retail Industry
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      Froot, Kenneth A., Namho Kang, Gideon Ozik, and Ronnie Sadka. "What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?" Journal of Financial Economics 125, no. 1 (July 2017): 143–162. (Revised from NBER Working Paper No. 22366, June 2016, Harvard Business School Working Paper No. 16-123, April 2016.)
      • Article

      Beyond the Target Customer: Social Effects in CRM Campaigns

      By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
      Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
      Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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      Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
      • May 2017 (Revised November 2019)
      • Case

      The Dubai International Film Festival

      By: Rohit Deshpandé and Alpana Thapar
      This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details
      Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Deshpandé, Rohit, and Alpana Thapar. "The Dubai International Film Festival." Harvard Business School Case 517-110, May 2017. (Revised November 2019.)
      • May 2017
      • Case

      CNS Worldwide

      By: Robert J. Dolan and Karthik Easwar
      CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market... View Details
      Keywords: Price; Marketing; Performance Capacity; Bids and Bidding; Analysis; Web Services Industry
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      Dolan, Robert J., and Karthik Easwar. "CNS Worldwide." Harvard Business School Brief Case 917-531, May 2017.
      • 2017
      • Other Teaching and Training Material

      Organizational Behavior Reading: Leading Organizational Change

      By: Ryan Raffaelli
      This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a... View Details
      Keywords: Leading Change; Organizational Change and Adaptation; Change Management
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      Raffaelli, Ryan. "Organizational Behavior Reading: Leading Organizational Change." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8324, 2017.
      • Article

      The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value

      By: Pablo Casas-Arce, Asis Martinez Jerez and V.G. Narayanan
      This paper analyzes the effects of forward-looking metrics on employee decision-making. We use data from a bank that started providing branch managers with the customer lifetime value (CLV)—an estimate of the future value of the customer relationship—of mortgage... View Details
      Keywords: Customer Lifetime Value; Forward-looking Metrics; Employees; Decision Making; Information; Customer Value and Value Chain; Banks and Banking; Mortgages; Outcome or Result
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      Casas-Arce, Pablo, Asis Martinez Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value." Accounting Review 92, no. 3 (May 2017): 31–56.
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