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  • 19 Oct 2012
  • Research & Ideas

Digital Technology’s Profound Game Change for Marketers

meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. With the explosion of View Details
Keywords: by Jeffrey Bussgang; Advertising; Technology
  • February 2025
  • Teaching Note

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna
Teaching Note for HBS Case No. 724-371. View Details
Keywords: Digital Transformation; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India
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Khanna, Tarun. "India Stack: Digital Public Infrastructure for All." Harvard Business School Teaching Note 725-425, February 2025.
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Gaining the community's trust is vital to building a successful business with crowdsourcing, agreed business leaders at the Digital Initiative Summit at Harvard Business School on March 30. When Tongal got its start in 2009, some members... View Details
Keywords: by Dina Gerdeman
  • 2021
  • Working Paper

Digital Labor Market Inequality and the Decline of IT Exceptionalism

By: Ruiqing Cao and Shane Greenstein
Several decades of expansion in digital communications, web commerce, and online distribution have altered regional IT labor market returns in the United States. IT occupations experienced similar wage growth as STEM occupations involving IT-related work activities,... View Details
Keywords: Information Technology; Labor; Wages; Equality and Inequality
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Cao, Ruiqing, and Shane Greenstein. "Digital Labor Market Inequality and the Decline of IT Exceptionalism." Harvard Business School Working Paper, No. 21-019, August 2020. (Revised January 2021. NBER Working Paper Series, No. 21-015, August 2020)
  • September 2023 (Revised June 2024)
  • Case

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie and Daniela Beyersdorfer
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
Keywords: Cybersecurity; Strategy; Technological Innovation; Technology Industry
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Yoffie, David B., and Daniela Beyersdorfer. "CyberArk: Fearlessly Forward in a Digital World." Harvard Business School Case 724-382, September 2023. (Revised June 2024.)
  • 2018
  • Chapter

Digital Labor Markets and Global Talent Flows

By: John Horton, William R. Kerr and Christopher Stanton
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Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
  • summer 1996
  • Article

Competing in the Age of Digital Convergence

By: D. B. Yoffie
Keywords: Competition; Technology
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Yoffie, D. B. "Competing in the Age of Digital Convergence." California Management Review 38, no. 4 (summer 1996): 31–53.
  • 23 Nov 2016
  • Cold Call Podcast

Digital Change: Lessons from the Newspaper Industry

Keywords: Journalism & News
  • February 2018
  • Case

EmQuest: Travel Distribution in the Digital Era

By: Karim R. Lakhani and Gamze Yucaoglu
EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details
Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates
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Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
  • June 2015 (Revised May 2017)
  • Teaching Note

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment
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Quelch, John A. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Teaching Note 515-113, June 2015. (Revised May 2017.)
  • January 2014
  • Technical Note

A Note on Funding Digital Innovation Startups

By: Karim Lakhani, Michael Norris and Andrew Otazo
This note provides information on the state of startup financing in Silicon Valley in 2013. It details different avenues startups have to raise funding, including venture capital, corporate venture capital, angel investors, incubators, and crowdfunding. View Details
Keywords: Startup; Innovation & Entrepreneurship; Angel Investors; Accelerator; Crowdfunding; Silicon Valley; Venture Capital; Entrepreneurship; California
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Lakhani, Karim, Michael Norris, and Andrew Otazo. "A Note on Funding Digital Innovation Startups." Harvard Business School Technical Note 614-039, January 2014.
  • July 2011
  • Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih
Teaching Note for 612-002. View Details
Keywords: Medical Devices and Supplies Industry; Computer Industry
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Shih, Willy C. "Digital microscopy is making me crazy! (TN)." Harvard Business School Teaching Note 612-013, July 2011.
  • November 1998 (Revised November 2001)
  • Case

BMW AG: The Digital Auto Project (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Auto Industry
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Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Auto Project (B)." Harvard Business School Case 699-045, November 1998. (Revised November 2001.)
  • December 1995
  • Teaching Note

Digital Equipment Corporation: Complex Order Management TN

Teaching Note for (9-690-081). View Details
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Davenport, Thomas H. "Digital Equipment Corporation: Complex Order Management TN." Harvard Business School Teaching Note 396-114, December 1995.
  • July 2006
  • Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
  • February 2023
  • Supplement

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)

By: Jorge Tamayo, Jenyfeer Martínez Buitrago and Mariana Cal
In 2021, Alejandro Simón, CEO of Sancor Seguros Group, had to reassess the Group’s digital transformation strategy. View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
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Tamayo, Jorge, Jenyfeer Martínez Buitrago, and Mariana Cal. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)." Harvard Business School Supplement 723-423, February 2023.
  • 2023
  • Working Paper

Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance

By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and... View Details
Keywords: Affordances; Groups and Teams; Communication Technology; Social Media; Organizational Change and Adaptation; Perception
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Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
  • January 2006 (Revised March 2010)
  • Case

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
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Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
  • April 2017 (Revised February 2020)
  • Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China
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Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)
  • April 2017 (Revised February 2020)
  • Case

edaixi (eWash): Digital Transformation of Laundry Services (A)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
Keywords: Laundry; O2O; Online-to-offline; Business Model; Service Operations; Ownership Type; Digital Platforms; Transformation; China
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Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (A)." Harvard Business School Case 617-034, April 2017. (Revised February 2020.)
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