Publications

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Article

Best Practices for Differentiated Products Demand Estimation with PyBLP

Differentiated products demand systems are a workhorse for understanding the price effects of mergers, the value of new goods, and the contribution of products to seller networks. Berry, Levinsohn, and Pakes (1995) provide a flexible random coefficients logit model... View Details

2000
Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull

Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams

06 Nov 2023

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to join a panel of HBS students... View Details

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

SSRN

January 2005
Article

Agency Costs in a Supply Chain with Demand Uncertainty and Price Competition

By: V.G. Narayanan, Ananth Raman and J. Singh

Keywords: Cost; Supply Chain; Risk and Uncertainty; Price; Competition

December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

20 May 2020
News

How Will COVID-19 Change Demand for Office Space?

September 2009
Supplement

Consumer Lending in Japan: Citi CFJ (B)

By: J. Gunnar Trumbull and Akiko Kanno

As the regulatory environment for consumer lending evolves, CFJ has to decide how to respond. View Details

Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Risk Management; Business and Government Relations; Banking Industry; Japan

Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details

09 Dec 2015
News

How Do You Predict Demand and Set Prices For Products Never Sold Before?

March 2009
Background Note

Note on the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 (BAPCPA)

By: Stuart C. Gilson

In 2005, new legislation was passed by the U.S. Congress and signed into law by the President that introduced a number of major amendments to U.S. bankruptcy law, affecting both business and consumer bankruptcies. This legislation, called the Bankruptcy Abuse... View Details

Keywords: Government Legislation; Restructuring; Personal Finance; Laws and Statutes; Insolvency and Bankruptcy; Corporate Finance

Educators

8 Jun 2015
Talk

How Prices Really Affect Consumers

By: Shelle Santana

Keywords: Behavioral Pricing; Price; Consumer Behavior

2006
Book

Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

By: Gunnar Trumbull

Keywords: Customers; Economic Systems; Product; Markets; Strategy; France; Germany

01 Dec 2020
News

Digital Health Care: Empowering Consumers

these trends? Professor Regina Herzlinger on creating breakthrough services, products, and business models in health care Consumers are busy. It used to be that we called health care View Details

Keywords: April White

December 28, 2009
Article

A Marketing Manifesto to Address China's Consumers Far and Wide

By: John A. Quelch and Katherine E. Jocz

November 2003 (Revised April 2004)
Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville

Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details

Keywords: Product Launch; Consumer Behavior; Social Psychology

Educators