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    Executive Development Programs Enter the Digital Matrix: Disrupting the Demand Landscape

    Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. View Details
    • June 2010
    • Case

    FoldRite Furniture Company: Planning to Meet a Surge in Demand

    By: Steven C. Wheelwright and Afarin Bellisario
    Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details
    Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Growth Management; Production; Logistics; Order Taking and Fulfillment; Business Strategy; Consumer Products Industry; Consumer Products Industry; United States; Europe
    Related
    • February 21, 2024
    • Article

    The NFT Staircase: How Digital Ownership Benefits Brands and Consumers

    By: Scott Duke Kominers and Steve Kaczynski
    One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details
    Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation
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    • March 2002 (Revised July 2002)
    • Case

    TiVo in 2002: Consumer Behavior

    Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
    Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry
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    • March 2019
    • Article

    Consuming Together (versus Separately) Makes the Heart Grow Fonder

    By: Ximena Garcia-Rada, Lalin Anik and Dan Ariely
    Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the preferences of their... View Details
    Keywords: Shared Consumption; Close Relationships; Conflicting Preferences; Spending; Decision Making; Relationships; Motivation and Incentives
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    • March 2009
    • Background Note

    Note on the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 (BAPCPA)

    By: Stuart C. Gilson
    In 2005, new legislation was passed by the U.S. Congress and signed into law by the President that introduced a number of major amendments to U.S. bankruptcy law, affecting both business and consumer bankruptcies. This legislation, called the Bankruptcy Abuse... View Details
    Keywords: Government Legislation; Restructuring; Personal Finance; Laws and Statutes; Insolvency and Bankruptcy; Corporate Finance
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    • 29 Aug 2023
    • News

    Helping Consumers Decarbonize their Purchases

    This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help... View Details
    • Article

    Best Practices for Differentiated Products Demand Estimation with PyBLP

    Differentiated products demand systems are a workhorse for understanding the price effects of mergers, the value of new goods, and the contribution of products to seller networks. Berry, Levinsohn, and Pakes (1995) provide a flexible random coefficients logit model... View Details
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    • 8 Jun 2015
    • Talk

    How Prices Really Affect Consumers

    By: Shelle Santana
    Keywords: Behavioral Pricing; Price; Consumer Behavior
    Related
    • 06 Nov 2023

    The Value of an MBA in Manufacturing, Consumer Products, and Retail

    Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to join a panel of HBS students... View Details
    • 11 Jan 2017
    • Working Paper Summaries

    Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal

    Keywords: by Rafael Di Tella and Julio J. Rotemberg
    • 20 May 2020
    • News

    How Will COVID-19 Change Demand for Office Space?

    • 01 Dec 2020
    • News

    Digital Health Care: Empowering Consumers

    these trends? Professor Regina Herzlinger on creating breakthrough services, products, and business models in health care Consumers are busy. It used to be that we called health care View Details
    Keywords: April White
    • Working Paper

    AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

    By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
    Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
    Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
    Related
    • December 2011
    • Article

    Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

    By: Shawn A. Cole, Thomas Sampson and Bilal Zia
    Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
    Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
    Related
    • December 28, 2009
    • Article

    A Marketing Manifesto to Address China's Consumers Far and Wide

    By: John A. Quelch and Katherine E. Jocz
    Related
    • 17 Sep 2013
    • News

    How sales and coupons persuade consumers to spend more money

    • 05 Feb 2020
    • News

    Under Armour Dumped Its App, and Consumers Feel the Heartbreak

    • May 1992 (Revised May 1996)
    • Teaching Note

    AT&T Consumer Products, Teaching Note

    By: Joseph L. Badaracco Jr.
    Teaching Note for (9-392-108). View Details
    Keywords: Asia; Mexico
    Related
    • 19 Mar 2024

    The Value of an MBA in Manufacturing, Consumer Products, and Retail

    Attention to all young professionals shaping the future in manufacturing, consumer products, or retail: whether you're already excelling in these vibrant sectors or aiming to carve your path, we extend an  invitation to join a panel of... View Details