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  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

groups. Thus it is often essential to understand and manage linked games. To diagnose the impact of government on your business, you will need to pinpoint the types of games in which you are involved, the roles governments play in these... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

management systems used by direct marketers; software for creating and managing graphics, video, and sound; and convergence technologies such as broadband that provide simultaneous, high-speed transmission... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

shareholders' economic interests and low corporate profitability, Japan introduced the JPX-Nikkei400 in 2014. The index highlighted the country's "best-run" companies by annually selecting the 400 most profitable of its large and liquid firms. We find that View Details
Keywords: Dina Gerdeman
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

on two validation databases. The results suggest several important findings. First, methods do matter. The differences observed in predictive accuracy across submissions could change the profitability of a churn management View Details
Keywords: Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and... View Details
Keywords: by Manda Salls
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

center of much discussion. The advice most often provided to managers is to weave the brand into the most potent popular culture trends. Recently, consultants and ad agencies began emphasizing the reverse: recommending that View Details
Keywords: by Martha Lagace
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

couldn't still succeed, says John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and a professor of health policy and management at Harvard School of Public Health. The sheer scope of the... View Details
Keywords: by Michael Blanding; Health
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

but some probably should not. In making their location decisions, some managers failed to understand hidden costs of offshoring, such as indirect costs of hiring and retention, supervision, and intellectual-property protection. We also... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
  • 12 Jan 2016
  • First Look

January 12, 2016

Management Science The Relationship Between Workplace Stressors and Mortality and Health Costs in the United States By: Goh, Joel, Jeffrey Pfeffer, and Stefanos A. Zenios Abstract—Even though epidemiological evidence links specific... View Details
Keywords: Carmen Nobel
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

7, I argued that sponsors of large technical systems (including platform systems) must manage the modular structure of the system and property rights in a way that solves four inter-related problems: provide all essential functional... View Details
Keywords: Dina Gerdeman
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 20 Jul 2010
  • First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details
Keywords: Martha Lagace
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to consume and View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 12 Dec 2019
  • Research & Ideas

How to Turn Down the Boil on Group Conflict

feel. Lees and Cikara found similar results for other scenarios, involving changes to selection of judges, campaign financing, and renaming of a state highway. (The researchers purposefully stayed away from “hot button” issues such as gun... View Details
Keywords: by Michael Blanding
  • 29 Jun 2010
  • First Look

First Look: June 29

anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass distribution of insecticide treated mosquito nets,... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

induced to behave rationally. Many other disciplines, including economics, finance, and marketing, have successfully incorporated departures from this rationality assumption into their models and theories. In this paper, we argue that operations View Details
Keywords: Martha Lagace
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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