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  • Web

Skydeck - Alumni

it’s been stuck in the lab. John Levy (MBA 1979) thinks his startup has a way to make it an accessible superpower for business—and he is racing tech’s biggest names to make a long-promised future a reality. Reddit’s Rise COO Jen Wong (MBA 2004) on how she grew revenues... View Details
  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • Web

Faculty & Researchers - Managing the Future of Work

organizational practices varies across organizations within and across countries, and how this affects productivity at the micro and macro level. Research Communication within Firms: Evidence from CEO Turnovers , Management Science... View Details
  • 01 Dec 2022
  • News

Action Plan: To the Letter

brand identity, Chacko says, worldwide representation is essential. A brand’s visual identity—its logo, colors, and, of course, fonts—is more important than ever in the fast-paced digital world, Chacko explains. Together, these... View Details
Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services
  • 10 Jan 2012
  • First Look

First Look: January 10

cross-sectional differences in communication patterns: relative to people in the line organization, staff members are more central in the corporate e-mail network and possess broader networks. However, much of this difference is... View Details
Keywords: Sean Silverthorne
  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
Related
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

the national expansion of his nonprofit organization is feasible. He must take into account his organization’s goals, the clients and communities that will be impacted, and the already depleted staff who will help him lead this effort.... View Details
  • 01 Dec 2023
  • News

A More Accommodating Approach

rapidly. In addition to its core program formats, HBS Online has developed Pathways to Business, a free program that introduces young college students from underrepresented communities to a dynamic set of leadership and management stories... View Details
Keywords: Jennifer Gillespie
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

"bridge the communications gap" between lawyers and managers. Sean Silverthorne: You argue that managers shouldn't just view the law as a compliance issue, but rather something that can be used actively to increase the firm's... View Details
Keywords: by Sean Silverthorne; Legal Services
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

appointing a goodwill ambassador to communicate the culture and day-to-day life in Israel; and multiple measures to draw in more tourists (Jewish and non-Jewish) to the country. Taking stock of these efforts revealed a mixed picture at... View Details
Keywords: Dina Gerdeman
  • 31 Aug 2010
  • First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details
Keywords: Sean Silverthorne
  • Web

Online Leadership and Management Courses | HBS Online

knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global View Details
  • November 2018 (Revised January 2022)
  • Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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  • 05 Feb 2013
  • First Look

First Look: Feb. 5

concentrated among firms with high growth opportunities or firms confronting adverse circumstances, consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

Preannouncements under Market Uncertainty Authors:Ofek, Elie, and Ozge Turut Publication:Marketing Science Abstract A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such View Details
Keywords: Sean Silverthorne
  • Web

Career Networking - Alumni

virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details
  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
  • 10 May 2011
  • First Look

First Look: May 10

3). These results add to the literatures on both Gricean conversational norms and goal-directed attention. We discuss the practical implications of our findings in the contexts of interpersonal communication and public debates. Read the... View Details
Keywords: Sean Silverthorne
  • Web

Online Finance & Accounting Courses | HBS Online

Professor Mihir Desai Build an intuitive understanding of financial principles to better communicate with key stakeholders, drive business performance, and grow your career. 6 weeks, 6–7 hrs/week Pay by August 14 $1,850 Certificate New... View Details
  • Web

Find Past & Upcoming Events - Alumni

Your Unique Personal Brand Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can build your confidence, your focus, and accelerate your career... View Details