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Show Results For
- All HBS Web
(442)
- People (1)
- News (114)
- Research (281)
- Multimedia (1)
- Faculty Publications (59)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
overcome barriers to trade. But after nearly five years, Johnston realized he wanted business exposure, too. "As a European, I was very aware that American business schools were the place to learn business," he says, "and Harvard was my first choice. I was View Details
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle. I think it’s part of what has... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
hand-collected novel data, we document the proliferation of these new stock exchanges that were created in a large number of countries, attracted a significant volume of global IPOs, were introduced fairly cyclically, and had lower... View Details
Keywords: Dina Gerdeman
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 22 May 2007
- First Look
First Look: May 22, 2007
and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
prison" and becomes easily accessible by less complicated means and is accepted "as just being out there, like the electricity system." As for achieving commercial success through the Internet, writer and computer industry observer Esther Dyson noted that it's one... View Details
- 28 Jul 2015
- First Look
First Look: July 28, 2015
biopharmaceutical firms, to evaluate the attractiveness of the merger, and to select a funding option. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215079-PDF-ENG Harvard Business School Case 515-073 Jimmy Choo Jimmy Choo... View Details
Keywords: Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
tenants to pay the cost of utilities, which reduces a landlord's incentive to invest in LEED, or in other energy efficiency capital expenditures. However, government lessees are attractive to landlords because they come with predictable... View Details
- 31 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Investment Management
events as an alternative to a traditional recruiting presentation. “Our most well attended Investment Management events are around tactical skills, like how to pitch a stock,” she noted. Presenting on these types of topics builds your View Details
Keywords: Investment Management / Hedge Fund
- 01 Dec 2003
- News
Business Answers the Call
principals at the school level, so the challenge was to create the operations to match.” Kete has recently been chosen for the selective two-year “resident executive” program of the nonprofit Broad Foundation, whose goal is to attract... View Details
- 01 Oct 2002
- News
What's Cookin'
million people on its payrolls, the restaurant industry is the nation's largest private-sector employer, attracting 46 percent of every dollar spent on food. Despite these statistics, the industry (with the exception of a few star chefs... View Details
Keywords: Hanna, Julia
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 06 Mar 2012
- First Look
First Look: March 6
now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by this standard its... View Details
Keywords: Sean Silverthorne