Attitudes - Publications - Faculty & Research

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

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2020
Book

Teaching by Heart: One Professor's Journey to Inspire

By: Thomas J. DeLong

The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details

Keywords: Teaching; Leadership; Attitudes; Management; Business Education

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04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

for GenZ talent. We will be reading about how GenZers have attitudes toward work and how they define success that differ from their predecessors. This seems to be the case with every new “generation.” Perhaps it’s testimony to the... View Details

Keywords: by James Heskett

2013
Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details

Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes

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10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

process is too top-down. Or consider how achieving high levels of dedication to the firm (a strong culture) can easily slip into an attitude that resists change. Only if learning and change become an equally valued outcome can the status... View Details

Keywords: by Martha Lagace

Web

K–12 Education | Social Enterprise | Harvard Business School

(Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration Senior Associate Dean for Faculty Development and Research) 10 Oct 2024 | Making A Difference Cultivating Can-Do Attitudes Executive coach Jen Wilfong (GMP 3,... View Details

Profile

Brandon Lovell

empathetic attitude from a recently hired investment banker who gave Brandon insights on how he got his job – and encouraged him to go to college. "That started the journey that ultimately led to HBS." On the move – with a smile... View Details

Keywords: Tech; Financial Services

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

worked out. It may have contributed to the thinking behind the “dot-com bubble,” which was characterized by a wave of IPOs for organizations built around the information economy, ballooning stock options, and new attitudes toward company... View Details

Keywords: by James Heskett

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

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Agents of Change: The Founding of the African-American Student Union

Harvard Business School Bulletin noted on AASU's 25th anniversary, "when the civil rights movement forced America's mainstream institutions to acknowledge the shortcomings of their policies, practices, and attitudes regarding racial... View Details

September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States

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03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

on; beginning an intervention with the offender early on; providing an opportunity for attitude improvement, possibly with the engagement of a counselor or coach; and then terminating in a timely fashion the employee who is unable to... View Details

Keywords: by James Heskett

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

reliant on the internet and cloud for their existence. “There is a softening of attitudes towards quants in today’s organization,” Tahir Qazi commented. “ As more people with an experimentation mindset and grooming move across... View Details

Keywords: by James Heskett; Technology

Web

U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School

Depression to the war years to the post-war boom, photography served as a persuasive tool in PR campaigns focused on promoting goodwill and a favorable attitude about policies concerning the corporation’s size, labor practices, and profit... View Details

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

either in the Toyota system or at sites that have successfully transformed themselves, there is a palpable, positive difference in the attitude of people that is coupled with exceptional performance along critical business measures such... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

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29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

nonperforming loans; after one year, the amount due should be cut in half, and written off entirely after two, “because for the merchant losing time and losing money are the same thing.” Succession planning is also touched on (even if it doesn’t go by that name in... View Details

Keywords: by Julia Hanna

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details