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Show Results For
-
All HBS Web
(3,327)
- People (30)
- News (1,296)
- Research (1,165)
- Events (5)
- Multimedia (10)
- Faculty Publications (164)
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste...
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- March 2017 (Revised March 2017)
- Case
OpenNotes
By: Jeffrey Rayport and Annelena Lobb
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million...
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Keywords:
Health Care and Treatment;
Technology Adoption;
Growth and Development Strategy;
Technology Industry;
Health Industry;
United States
Rayport, Jeffrey, and Annelena Lobb. "OpenNotes." Harvard Business School Case 817-080, March 2017. (Revised March 2017.)
- 2021
- Chapter
Digital Transformation and the Salesforce: Observations, Warnings, and Recommendations
Sales is a crucial test for organizational change, including productive use (or not) of new technologies. Changes in selling always have wider organizational implications, because so many other decisions and resource commitments in firms depend upon demand forecasts...
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Keywords:
Sales;
Salesforce Management;
Organizational Change and Adaptation;
Digital Transformation
Cespedes, Frank V. "Digital Transformation and the Salesforce: Observations, Warnings, and Recommendations." In Managing Digital Transformation: Understanding the Strategic Process, edited by Andreas Hinterhuber, Tiziano Vescovi, and Francesca Checchinato. Routledge, 2021.
- Article
Wage-Employment Contracts
By: Jerry R. Green and Charles M. Kahn
This paper studies the efficient agreements about the dependence of workers' earnings on employment, when the employment level is controlled by firms. The firms' superior information about profitability conditions is responsible for this form of contract governance....
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Green, Jerry R., and Charles M. Kahn. "Wage-Employment Contracts." Quarterly Journal of Economics 98, Suppl., no. 2 (1983): 173–188.
- 27 Apr 2022
- News
Healthy (and Unhealthy) Coping Strategies for Anxious Times
- Fall 2020
- Article
Climate in the Boardroom: Struggling to Reconcile Business as Usual and the End of the World as We Know It
How does one witness to businesspeople about climate change? Climate change is a problem for the collective and the long term, whereas business often requires a ruthless focus on the individual and the quarter. Climate change is an ethical catastrophe whose solution...
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Keywords:
Sustainable Business;
Climate Change;
Corporate Social Responsibility and Impact;
Environmental Sustainability
Henderson, Rebecca. "Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It." Special Issue on Witnessing Climate Change. Daedalus 149, no. 4 (Fall 2020): 118–124.
- 15 Dec 2020
- Blog Post
MBA Voices Blog: A Year in Review
As 2020 comes to a close, we wanted to share a roundup of MBA Voices Blogs from 2020. It’s been quite a year for HBS students, alumni, faculty and staff, and sharing our experiences with you through our blog is always a highlight. These...
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- 05 Aug 2008
- First Look
First Look: August 5, 2008
exploitation tends to drive out exploration, rendering organizations rigid and vulnerable to environmental change. Drawing on the Carnegie School, we propose a model where perturbation moderates the relationship between exploitation and...
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Keywords:
Martha Lagace
- 11 Dec 2007
- First Look
First Look: December 11, 2007
ridiculed Babson's forecasting methods, which were informed by his belief, based on his reading of Isaac Newton, that economic "actions and reactions" (or depressions and expansions) would always...
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Keywords:
Martha Lagace
- 14 Jan 2010
- Working Paper Summaries
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Keywords:
by Benjamin G. Edelman & Michael Schwarz
- September 2020
- Case
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,...
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Keywords:
Vaccines;
COVID-19 Pandemic;
Health Pandemics;
Health Testing and Trials;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Business Strategy;
Product Launch;
Pharmaceutical Industry
Shih, Willy C. "Merck: COVID-19 Vaccines." Harvard Business School Case 621-028, September 2020.
- January 2023 (Revised August 2023)
- Case
Veeva Systems and the Transformation to a Public Benefit Corporation
By: Ranjay Gulati and Allison M. Ciechanover
Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the...
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- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
or was this topic on your radar for other reasons? Todd Rogers: This line of research began when I was watching a press conference where the spokesman basically didn't answer any of the questions he was asked. I didn't even realize he was...
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Keywords:
by Martha Lagace
- 30 Nov 2019
- News
CIOs concerned IT not providing enough of a competitive edge
- 02 Nov 2010
- Working Paper Summaries
Making the Numbers? ‘Short Termism’ & the Puzzle of Only Occasional Disaster
- October 2020
- Teaching Plan
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,...
View Details
- 06 Sep 2017
- News
The Book Making Us Re-think the World of Finance
- October 2004 (Revised October 2005)
- Case
ORIX KK: Incentives in Japan
In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and...
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Keywords:
Performance Evaluation;
Cross-Cultural and Cross-Border Issues;
Compensation and Benefits;
Financial Services Industry;
Japan
Beaulieu, Nancy D., and Aaron Zimmerman. "ORIX KK: Incentives in Japan." Harvard Business School Case 905-013, October 2004. (Revised October 2005.)
- 06 Jul 2015
- News
The Condensed Guide to Running Meetings
- 26 May 2011
- News