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  • 2023
  • Working Paper

Remote Work across Jobs, Companies, and Space

By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska
The pandemic catalyzed an enduring shift to remote work. To measure and characterize this shift, we examine more than 250 million job vacancy postings across five English-speaking countries. Our measurements rely on a state-of-the-art language-processing framework... View Details
Keywords: Remote Work; Hybrid Work; Work From Home (WFH); Pandemic; Labor Market; Job Search; Job Design and Levels; Trends
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  • June 2003 (Revised May 2004)
  • Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States
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    Dennis A. Yao

    Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

    Keywords: automotive; defense; federal government; high technology

      Anthony Mayo

      Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising
      • June 2018 (Revised June 2018)
      • Case

      Facebook Confronts a Crisis of Trust

      By: William W. George and Amram Migdal
      The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential... View Details
      Keywords: Facebook; Data Privacy; Data Manipulation; Data Science; Political Campaigns; Political Influence; Voter Mobilization; Voters' Interests; Election Outcomes; Elections; Cambridge Analytica; Mark Zuckerberg; Sheryl Sandberg; Voting; Decision Making; Demographics; Ethics; Geopolitical Units; Government and Politics; Government Legislation; National Security; Political Elections; Information Management; Leadership; Leadership Style; Crisis Management; Social Psychology; Personal Characteristics; Power and Influence; Society; Public Opinion; Technology Industry; United States; United Kingdom
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      • 30 Sep 2022
      • Blog Post

      Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

      works at Google in their Go-to-Market organization supporting the largest media advertising agencies in the world. Tell us about your life before HBS. Before HBS, I worked at HBO as a New Media Analyst in their Financial Planning and... View Details
      • March 2017 (Revised September 2017)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells and Carole A. Winkler
      In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia
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      • September 1998 (Revised May 1999)
      • Case

      Arnold Communications

      By: Teresa M. Amabile and Jeremiah Weinstock
      The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
      Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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      • 04 May 2009
      • Research & Ideas

      What’s Next for the Big Financial Brands

      continue to assess accurately the risk profile of each local customer seeking a loan. As advertising for PNC Bank states: "Now more than ever responsible lending is everything." When consumers are uncertain, they need to have... View Details
      Keywords: by John Quelch; Banking; Financial Services

        John A. Quelch

        John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

        Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
        • August 2019 (Revised April 2021)
        • Case

        Zillow Offers: Winning Online Real Estate 2.0

        By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
        Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
        Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Real Estate Industry; United States
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        • March 2016 (Revised May 2016)
        • Case

        UFO Moviez—Gentle Disruption

        By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
        UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
        Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Technology Industry; India
        Related
        • May 1996
        • Case

        China Internet Corporation: http://www.China.Com

        Tells the story of the China Internet Corp. (CIC), which was founded to serve both businesses wishing to conduct electronic commerce within China and those intending to trade with companies within China. The company provides access and advertising to companies; it does... View Details
        Keywords: Internet; Growth and Development Strategy; Web Services Industry; China
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        • 28 Apr 2009
        • First Look

        First Look: April 28, 2009

        largest integrated communications companies in China operating from offices in various parts of the country. The case provides students with a comprehensive history of and insights into China's advertising View Details
        Keywords: Martha Lagace
        • March 2001
        • Article

        Strategy and the Internet

        By: M. E. Porter
        Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details
        Keywords: Strategy; Online Technology
        Related
        • October 1989
        • Case

        Federal Express: The Money Back Guarantee (A)

        Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the... View Details
        Keywords: Service Delivery; Crisis Management; Service Industry; Service Industry
        Related
        • March 2009 (Revised September 2013)
        • Case

        Yelp

        By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
        Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
        Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
        Related
        • November 1997 (Revised December 1999)
        • Case

        Cinemex

        By: James L. Heskett
        The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
        Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
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        • July 2002 (Revised October 2002)
        • Case

        Bradley Marquez: Reduction in Force (A)

        By: Thomas J. DeLong and Vineeta Vijayaraghavan
        The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market... View Details
        Keywords: Economic Slowdown and Stagnation; Financial Crisis; Price Bubble; Human Resources; Employees; Job Cuts and Outsourcing; Advertising Industry
        Related
        • November 2017 (Revised December 2019)
        • Case

        Redfin: Redefine Real Estate

        By: Hong Luo and Huafeng Yu
        Founded in 2004, Redfin envisioned a light-touch model in which clients self-served using the digital platform in exchange for a significantly lower fee than traditional agents. Realizing the narrow appeal of its initial model, Redfin had made significant changes to... View Details
        Keywords: Adaptation; Growth and Development Strategy; Decision Choices and Conditions; Real Estate Industry; North America
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