Publications

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

October 2013 (Revised September 2014)
Case

The TELUS Share Conversion Proposal

By: Lucy White, Benjamin C. Esty and Lisa Mazzanti

On February 21, 2013, TELUS announced a proposal to convert the firm's non-voting shares into voting shares on a one-to-one basis, thereby eliminating the firm's dual class structure. Shareholders were scheduled to vote on the proposal at the firm's annual general... View Details

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

Abstract—Endoscopic/Colonoscopic procedures are done either with gastroenterologist-administered conscious sedation or with anesthesia-administered sedation with propofol. Anesthesia-administered sedation has medical and patient benefits... View Details

Keywords: Sean Silverthorne

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55227 Harvard Business School Case 418-087 Candor at Clever Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and... View Details

Keywords: Dina Gerdeman

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

HBS. Jachimowicz co-authored the research with Eric Anicich, assistant professor of management and organization at the University of Southern California’s Marshall School of Business; Merrick Osborne, a... View Details

Keywords: by Jay Fitzgerald

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! View Details

Keywords: Sean Silverthorne

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

provided more opportunities for catch-up from the Rest. Firms from emerging markets had the opportunity to access the global networks that replaced large integrated firms. There were also new ways to access knowledge and capital,... View Details

Keywords: Sean Silverthorne

October 2001 (Revised March 2008)
Case

Anagene, Inc.

By: Robert S. Kaplan and Christina L. Darwall

An entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating... View Details

Keywords: Cost Accounting; Financial Reporting; Production; Performance Capacity; Risk and Uncertainty; Genetics; Governing and Advisory Boards; Biotechnology Industry; California

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

New Model for Active Management No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/218046-PDF-ENG Harvard Business School Case 717-038 Iran on the Brink: The Nuclear Deal... View Details

Keywords: Carmen Nobel

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

financial product, weather insurance pays if measured rainfall during the growing season falls below a pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season,... View Details

Keywords: Dina Gerdeman

October 1988
Case

Digital Communications, Inc.: Encoder Device Division

Explores the issues surrounding the determination of the product cost of a subassembly in a firm that has never had to determine subassembly costs. Asks students to change the cost system by adding allocation bases and developing a step-down allocation process. View Details

Keywords: Cost Accounting; Resource Allocation; Manufacturing Industry; Telecommunications Industry; Electronics Industry