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Show Results For
-
All HBS Web
(15,561)
- People (54)
- News (3,492)
- Research (9,333)
- Events (76)
- Multimedia (112)
- Faculty Publications (6,732)
- 2019
- Chapter
Resource Allocation Theory
By: Joseph L. Bower
This article considers the process of resource allocation, whereby an organization determines how best to apportion its factors of production between the various productive activities in which it wishes to engage. It is suggested that none of the academic approaches to...
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Keywords:
Resource Allocation
Bower, Joseph L. "Resource Allocation Theory." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, July 2016.)
Derrick Bransby
Derrick studies how people in organizations collaborate to create, innovate, and learn in high-stakes, time-constrained situations when failure is (seemingly) not an option. His research employs field methods to explore the...
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- Research Summary
Competing on a Common Platform
Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development...
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- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited...
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Keywords:
Product Marketing;
Product Positioning;
Competition;
Globalized Markets and Industries;
Food and Beverage Industry;
Distribution Industry;
United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- February 2000 (Revised June 2003)
- Case
Pepcid AC: Racing to the OTC Market
By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.
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Keywords:
Competitive Advantage;
Product Positioning;
Markets;
Research;
Marketing Strategy;
Product Development;
Decision Choices and Conditions;
Pharmaceutical Industry
King, Charles, III, Alvin J. Silk, Ernst R. Berndt, and Lisa R. Klein. "Pepcid AC: Racing to the OTC Market." Harvard Business School Case 500-073, February 2000. (Revised June 2003.)
- October 1986 (Revised January 1991)
- Case
Manac Systems International Ltd.
Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM...
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Keywords:
Marketing Communications;
Marketing Channels;
Software;
Product Marketing;
Information Technology Industry
Kosnik, Thomas J. "Manac Systems International Ltd." Harvard Business School Case 587-076, October 1986. (Revised January 1991.)
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
work, no matter where they are. "Let's face it," writes HBS Professor Leslie Perlow. "When that phone buzzes, few of us have the mental fortitude to ignore it." In her new book, Sleeping With Your Smartphone, Perlow...
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Keywords:
by Leslie A. Perlow
- May 03 2022
- Interview
Interview with Faculty Cochairs Robert S. Kaplan & Herman B. 'Dutch' Leonard
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 10 Feb 2015
- First Look
First Look: February 10
make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and...
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Keywords:
Sean Silverthorne
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- TeachingInterests
Transforming Customer Experiences - Executive Education
By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading...
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- November 1994 (Revised February 1996)
- Case
Toy World, Inc.
By: W. Carl Kester
A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit arrangements. A rewritten version of an earlier case.
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Keywords:
Working Capital;
Business Cycles;
Cash Flow;
Forecasting and Prediction;
Investment Funds;
Financial Statements
Kester, W. Carl. "Toy World, Inc." Harvard Business School Case 295-073, November 1994. (Revised February 1996.)
- January 2024 (Revised May 2024)
- Case
Runa
By: Paul Gompers and Carla Larangeira
In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and...
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- 15 Feb 2000
- Research & Ideas
The Right Connections
of the picture, a young company must clear many hurdles before convincing potential investors that its future prosperity is a good bet. New research by HBS associate professor Monica Higgins and Associate Professor Ranjay Gulati of the...
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Keywords:
by Judith A. Ross
- July 2023
- Article
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it....
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KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
- 2007
- Chapter
Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals
By: Michael Beer and Niclas Adler
The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close...
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Keywords:
Transformation;
Knowledge Management;
Management;
Goals and Objectives;
Performance Effectiveness;
Performance Improvement;
Practice;
Research and Development;
Social and Collaborative Networks;
Theory;
Value;
United States
Beer, Michael, and Niclas Adler. "Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals." In Handbook of Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore, and B. Stymne. Sage Publications, 2007.
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
its appeal, yet consumers—particularly young, fashion-conscious consumers—want a product that looks fresh and unexpected. How does a luxury brand keep its edge and attract new devotees without losing its...
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- 25 Sep 2007
- First Look
First Look: September 25, 2007
faced the future with a new financial structure, world-class assets, a proven management team, a sound balance sheet, and access to capital for stability and expansion. In the face of increasing global grain...
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Keywords:
Martha Lagace